Natalia Kuznetsova-Rice

Natalia Kuznetsova-Rice

Diet Coke enters the Super Bowl ad line up with new flavors and a...

Case study

Prior to a top secret 30-sec commercial that will air during the game, the brand has released five teasers, featuring up-and-coming actors representing millennials. ...

Skittles and Stella Artois are first on the field at Super Bowl LII

Case study

PRE-GAME TACTICS The buzz around upcoming Super Bowl LII commercials is heating up. Brands plan their Super Bowl appearance with military precision: some such as ...

What to expect from the Super Bowl 2018

Case study

The biggest advertising festival in the US, otherwise known as the Super Bowl, is just around the corner. Brands will be spending $168 333 per second and allocating...

#MozTheMonster vs Paddington the Bear

Case study

  Most of the key UK retailers have released their Christmas ads and Realeyes has tested them all to name a winner - the most engaging ad with viewers.  

What can emotion analytics do for me? A look at Animatics testing

Case study, Product

  Last week we explored the most popular application of emotion analytics –   creative testing. Before a video ever gets aired, it’s already had a life of...

What can emotion analytics do for me?A look at Creative Testing

Product

With video projected to account for 79% of all internet traffic by 2020, brands are looking for the best tools to create high-performing content confidently. 

Creative testing Christmas ads: the magic is in engagement

Case study

Upmarket retailers have already opened their Christmas stores, which means the race to Christmas is officially on!

Emotional Intelligence test. It's a Masterpass!

Case study

  An emotionally intelligent video has Three Success Factors:

KFC's whole chicken: bon appetit?

Case study

It seems like the season of controversial ads continues. A new one came from a multinational restaurant chain, KFC. 

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