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Natalia Kuznetsova-Rice

Posts By Natalia Kuznetsova-Rice :

Olympics

What makes a successful Olympics ad

The Olympic Games is a celebration of strength, spirit, and achievement. As the world watched the op...

Super Bowl Case study

Diet Coke enters the Super Bowl ad line up with ne...

Prior to a top secret 30-sec commercial that will air during the game, the brand has released five t...

Super Bowl

Skittles and Stella Artois are first on the field ...

PRE-GAME TACTICS The buzz around upcoming Super Bowl LII commercials is heating up. Brands plan thei...

Super Bowl

What to expect from the Super Bowl 2018

The biggest advertising festival in the US, otherwise known as the Super Bowl, is just around the co...

Christmas John Lewis Creative testing Case study

#MozTheMonster vs Paddington the Bear

  Most of the key UK retailers have released their Christmas ads and Realeyes has tested them all to...

Creative testing

What can emotion analytics do for me? A look at An...

Last week we explored the most popular application of emotion analytics – creative testing. Before a...

Creative testing

What can emotion analytics do for me?A look at Cre...

With video projected to account for 79% of all internet traffic by 2020, brands are looking for the ...

Christmas Case study

Creative testing Christmas ads: the magic is in en...

Upmarket retailers have already opened their Christmas stores, which means the race to Christmas is ...

Brands Ad performance Case study

Emotional Intelligence test. It's a Masterpass!

  An emotionally intelligent video has Three Success Factors:

Brands Case study

KFC's whole chicken: bon appetit?

It seems like the season of controversial ads continues. A new one came from a multinational restaur...

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