How a Strong Content Lead-In Increased Engagement by 62%
For as long as there’s been advertising, marketers have sought to place their messaging next to the most resonant content. The reasoning is simple – the adjacency of...
Presenting Award-Winning Attention Measurement Tool at MAD//Fest
"ATTENT!ON, ATTENT!ON, ATTENT!ON" the bear cries from this year’s MAD//Fest. Attention is on every advertiser’s agenda, which is why Realeyes is proud to be part of...
Mars and Realeyes Recognized by ANA for Marketing Data Strategy
Realeyes, along with our partner Mars, Inc., is proud to be named with honorable mention and among the top five entrants for the 2022 ANA ECHO Marketing Data...
Super Bowl LV Live Ad Tracker for Attention Using Emotion AI
From the first to the last ad of the game, each spot released in the field is rated by its performance to Capture, Retain and Encode audience attention using...
The Best Super Bowl Ads for Audience Attention 2018 - 2020
All eyes are on the Super Bowl. The biggest network TV event of the year claimed 102 million viewers in 2020 at a cost of $5.6 million per 30-seconnd spot. But are...
Best and Worst UK Christmas Ads for Audience Attention
The competition for consumer attention is fierce leading up to Christmas. It’s crucial to have a campaign that attracts highly distracted audiences, which is why...
A Mission to Create a Trillion More Smiles Per Year
Those who are already familiar with Realyes will know us for our application of computer vision and emotion AI technology to empower advertisers and media platform...
Why Attention in Advertising Is Your Best Path to Sales
(This is a summary of a full article featured in Forbes)
How a Soundtrack Encouraged Cinema-Goers to Tackle World Hunger
The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global...