Prior to a top secret 30-sec commercial that will air during the game, the brand has released five teasers, featuring up-and-coming actors representing millennials. ...
PRE-GAME TACTICS The buzz around upcoming Super Bowl LII commercials is heating up. Brands plan their Super Bowl appearance with military precision: some such as ...
The biggest advertising festival in the US, otherwise known as the Super Bowl, is just around the corner. Brands will be spending $168 333 per second and allocating...
Last week we explored the most popular application of emotion analytics – creative testing. Before a video ever gets aired, it’s already had a life of...
With video projected to account for 79% of all internet traffic by 2020, brands are looking for the best tools to create high-performing content confidently.
