Prior to a top secret 30-sec commercial that will air during the game, the brand has released five teasers, featuring up-and-coming actors representing millennials. The...
PRE-GAME TACTICS The buzz around upcoming Super Bowl LII commercials is heating up. Brands plan their Super Bowl appearance with military precision: some such as M&Ms...
The biggest advertising festival in the US, otherwise known as the Super Bowl, is just around the corner. Brands will be spending $168 333 per second and allocating...
Before a video ever gets aired, it’s already been through countless reviews, processes, edits and so on. So the earlier you can establish the potential success of a...
With video projected to account for 79% of all internet traffic by 2020, brands are looking for the best tools to create high-performing content confidently.
90% of human behavior is driven by emotions. When it comes to emotions created by video content, we’ve learned that high engagement is associated with an increase in ...
