Natalia Kuznetsova-Rice

Natalia Kuznetsova-Rice

How emotions rule spending

In his bestseller “Thinking, Fast and Slow” Daniel Kahneman addresses a phenomenon that could be a Golden Key to distinguishing performing ads versus non-performing...

Three myths about emotion measurement. Busted.

Product, Technology

“The next frontier” of big data, EMOTION ANALYTICS is confidently making its way into marketing research and decision making. Its growing popularity rests on solid...

Realeyes appoints Dorota Smaggia as Managing Director France

Company

Dorota takes Realeyes’ emotion analytics technology to the French market, introducing emotional intelligence studies to brands, content producers, agencies; and...

How to identify a strong performing video without even watching it

Case study

At Realeyes, we want your videos to perform the best they can. Making your videos seen, shared and loved by your customers across the web – to do that you need to...

How do you know if a customer loves you so?

Product

IT'S WITHIN THESE FOUR METRICS“If you want to know if he loves you so, it’s in his kiss”, once advised Cher. While perhaps just one criterion is enough to identify...