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Articles on Ad performance

Case study

IRN-BRU, could you swear that it's a great ad?

It seems that February 2018 in the UK had a good run of successful bullish branding with Irn-Bru’s “...

Case study

Emotional engagement: how Nike smashed it in Londo...

The 3 minute video 'Nothing beats a Londoner', by Wieden + Kennedy, produced by Riff Raff Films, fea...

Super Bowl Case study

Diet Coke enters the Super Bowl ad line up with ne...

Prior to a top secret 30-sec commercial that will air during the game, the brand has released five t...

Christmas Case study

A Christmas Gift to the Nation from The BBC

The BBC One Christmas ad premiered on Saturday, December 2nd straight after Strictly (smart move BBC...

Christmas John Lewis Creative testing Case study

#MozTheMonster vs Paddington the Bear

  Most of the key UK retailers have released their Christmas ads and Realeyes has tested them all to...

Christmas Case study

Moz the monster - far from frightful... but not de...

Christmas Case study

Creative testing Christmas ads: the magic is in en...

Upmarket retailers have already opened their Christmas stores, which means the race to Christmas is ...

Brands Ad performance Case study

Emotional Intelligence test. It's a Masterpass!

  An emotionally intelligent video has Three Success Factors:

Brands Case study

KFC's whole chicken: bon appetit?

It seems like the season of controversial ads continues. A new one came from a multinational restaur...

Case study

How Oasis squeezed the pips out of their branded c...

Oasis is the second most popular soft drink brand after Coca-Cola in France. In 2012 they launched i...

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