Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males
Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...
COVID-19 Public Service Announcements Struggle to Engage
As COVID-19 drives uncertainty, anxiety and sickness across the world, one would hope that TV public service announcements (PSAs) from major government and health...
First Covid-19 Auto Video Ads Reveal Appetite for Brand Reassurance
How do you sell cars during a global pandemic? That surely is one of the toughest questions facing every auto manufacturer now. Of course, every marketer is asking...
See which brand ads smashed it at Super Bowl LIV
Attention and emotion measures reveal propensity for advertising creative to drive impact of paid media investment
Emotion AI Reveals Which Tory And Labour Ads Are Resonating Best With Voters
You know it. I know it. We all know it. A General Election is coming to the UK. When it will happen, we’re not sure just yet. But with Brexit looming and no party...
Face-reading AI Reveals Why Chilling Sandy Hook Promise PSA Is Such a Success
New backpack, pens and folders - everything a child needs to survive the new school year. Socks, scissors and a skateboard - everything a child needs to survive a...
Emotion AI Reveals Which U.S. Democratic Candidate is Resonating Best with Voters
Ahead of the third U.S. Democratic Primary Debate, a new study from AI company Realeyes measures viewers’ reactions to videos of candidates Senator Kamala Harris and...
7 Surprising AI-Powered Insights From 2019's Most Talked About Ad Campaigns
We’ve only just got past the halfway mark, but 2019 has already been a year to remember in Adland.
The Best Football Ads To Keep You Going Until The Start Of Next Season
The end of the football season is nigh. The finals of the Europa League and Champions League this week will bring down the curtain on a football season that will...