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How do you sell cars during a global pandemic? That surely is one of the toughest questions facing every auto manufacturer now. Of course, every marketer is asking...

Attention and emotion measures reveal propensity for advertising creative to drive impact of paid media investment 

You know it. I know it. We all know it. A General Election is coming to the UK.   When it will happen, we’re not sure just yet. But with Brexit looming and no party...

New backpack, pens and folders - everything a child needs to survive the new school year. Socks, scissors and a skateboard - everything a child needs to survive a...

Ahead of the third U.S. Democratic Primary Debate, a new study from AI company Realeyes measures viewers’ reactions to videos of candidates Senator Kamala Harris and...

It’s not every day you get to take part in a fun experiment involving one of the most popular TV shows of all time and identical ‘twinfluencers’. 

We’ve only just got past the halfway mark, but 2019 has already been a year to remember in Adland. 

The end of the football season is nigh. The finals of the Europa League and Champions League this week will bring down the curtain on a football season that will live...

Winter is here, with the much-anticipated final season of Game of Thrones starting this week.