In This Time of Crisis, Faces Matter
We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from...
How Gaming Creates New Experiential Advertising
The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine creates a desire to escape and connect, an...
Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males
Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...
COVID-19 Public Service Announcements Struggle to Engage
As COVID-19 drives uncertainty, anxiety and sickness across the world, one would hope that TV public service announcements (PSAs) from major government and health...
First Covid-19 Auto Video Ads Reveal Appetite for Brand Reassurance
How do you sell cars during a global pandemic? That surely is one of the toughest questions facing every auto manufacturer now. Of course, every marketer is asking...
See which brand ads smashed it at Super Bowl LIV
Attention and emotion measures reveal propensity for advertising creative to drive impact of paid media investment
Emotion AI Reveals Which Tory And Labour Ads Are Resonating Best With Voters
You know it. I know it. We all know it. A General Election is coming to the UK. When it will happen, we’re not sure just yet. But with Brexit looming and no party...
Face-reading AI Reveals Why Chilling Sandy Hook Promise PSA Is Such a Success
New backpack, pens and folders - everything a child needs to survive the new school year. Socks, scissors and a skateboard - everything a child needs to survive a...