The Most Effective Christmas campaigns of 2017

Case study

Feeling Christmassy yet? With the launch of the new John Lewis ad just around the corner – the official start of the festive period – you can almost hear the sleigh...

How Advertisers Can Grab People's Attention This Halloween

Case study, Product

Getting noticed this Halloween is not easy for advertisers. Brands looking to make the most of the huge interest surrounding Fright Night face a lot more noise than...

Halloween 2018: The Scariest Ads Of All Time

Case study

Halloween is here - hooray! Yes, that annual event when the entire family celebrate everything that is horrible, creepy and terrifying in the world is back - and we...

What Happened When We Tested Some Of The Greatest TV Moments Of All...

Case study

Finding something decent to watch on the telly can be challenging. But while channel-hopping the seemingly endless array of boring reality shows, cooking features and...

Which Cannes contenders will come out on top?

Case study

  Trying to predict a Cannes winner is a tricky business. After all, from the tens of thousands of marketing campaigns submitted only 3% will actually walk away...

Nike Scores Early World Cup Victory Against adidas As Viewers Find Ad...

Case study

The battle for the 2018 World Cup has not even started yet, but already Nike has scored one major victory over its sporting rival adidas.

Viva les émotions

Case study

We were invited by ENGIE to join their Lab at Viva Technology 2018 to showcase how our emotion analytics is used to enable brands like ENGIE to understand how people...

Emotion mirroring – a perfect reflection between audience and video...

Case study

If a tree falls in a forest and no one is around to hear it, does it make a sound?" is a philosophical concept that raises questions regarding observation and...

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