The Winners and Losers From Super Bowl 2018
We only have weeks to go until the 53rd Super Bowl kicks off in Atlanta, Georgia. There’s no doubt that this year’s Super Bowl Sunday promises to be a bruising...
3 Surprising AI-Powered Insights About Gillette’s Controversial New Ad 'Believe'
Close shave - but polarisation of young vs old a good way to ensure brand stays relevant Preachy and patronising? Empowering and inspiring? Whatever your opinion of...
Heathrow’s Teddy Bear Ad is Most Emotionally Engaging Christmas Ad Of The Year
Heathrow Airport campaign “The Heathrow Bears Return” is the most engaging Christmas ad of the year. That’s one of the key takeaways from our new Christmas...
5 AI-Powered Insights About #EltonJohnLewis Ad
John Lewis finally launched its new much-awaited Christmas campaign last week. A slight departure from previous Xmas campaigns from the UK retailer, “The Boy And The...
John Lewis’ Elton Ad Is Fifth Most Engaging Of Retailer’s Christmas Ads, According To Face-Reading AI
AI company Realeyes ranks John Lewis’ festive ads based on how much attention, emotional engagement and positive sentiment they generate “The Boy And The Piano”...
AI-Powered Insights On How to Create The Perfect Christmas Ad
The John Lewis ad is almost here – and with it the official start of the Christmas period. Sure, it’s less than two months till Jesus’ birthday, but they do say it...
“The Long Wait” Is The Most Effective John Lewis Christmas Ad
Tear-inducing 2011 campaign at top of UK retail store’s Xmas tree, according to Realeyes’ face-reading AI technology that measures attention and emotion levels
The Most Effective Christmas campaigns of 2017
Feeling Christmassy yet? With the launch of the new John Lewis ad just around the corner – the official start of the festive period – you can almost hear the sleigh...