Emotion mirroring – a perfect reflection between audience and video...

Case study

If a tree falls in a forest and no one is around to hear it, does it make a sound?" is a philosophical concept that raises questions regarding observation and...

Webinar: Why younger audiences are turning to six-second ads

Case study

Shorter really can be sweeter in the ad industry. Just ask the host of TV networks and social platforms betting big on these bite-sized, six-second ads right now.

Attention seeker: The 6-second ad

Case study

In today’s climate of limited attention spans, the fickle finger of fate is inevitably poised, waiting to stab any ‘Skip’ button that gets in the way of the viewing...

Twitter’s ad celebrates women during the Oscars with #HereWeAre

Case study

#PressForProgress is the theme for International Women’s Day that falls on March 8th every year – a global reminder of the momentum that’s striving for gender parity. 

IRN-BRU, could you swear that it's a great ad?

Case study

It seems that February 2018 in the UK had a good run of successful bullish branding with Irn-Bru’s “Don’t be a can’t” and KFC’s, “FCK”. The latest ad, ‘Parents’ from...

Emotional engagement: how Nike smashed it in London

Case study

The 3 minute video 'Nothing beats a Londoner', by Wieden + Kennedy, produced by Riff Raff Films, features London athletes competing over who has the biggest struggle...

What makes a successful Olympics ad

Case study

The Olympic Games is a celebration of strength, spirit, and achievement. As the world watched the opening ceremony of the XXIII Olympic Winter Games in Pyeongchang,...

Super Bowl 2018 Rankings

Case study

As featured in Marketing Week, we partnered with Lucid to bring you the definitive ranking of the most emotionally engaging videos of the Super Bowl LII. We tested...

Super Bowl 2018: The best and worst ads

Case study

The Philadelphia Eagles may have won the game, but how did the ads do out in the field? As featured in Marketing Week, we partnered with Lucid, to bring you the best...