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Articles on Audience targeting

Performance measurement Audience targeting

Brands need to build their emotional DNA to reach ...

In 1980 the great pop prophet The Buggles once said, "Video killed the radio star" and indeed he was...

Performance measurement Creative testing

How do you know if a customer loves you so?

IT'S WITHIN THESE FOUR METRICS “If you want to know if he loves you so, it’s in his kiss”, once advi...

Research Performance measurement

How emotions are linked to sales: your questions a...

Having presented research about the link between emotional perception of video ads and sales results...

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