If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...
Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...
Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...
It is best practice -- and common -- for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV...
