Close up of M&Ms arranged by color

Latest Blog

Mars Leads the Way on CPG Measurement

Keith O'Brien

Keith O'Brien

October 6
1 minute read
Read Post
Two people at home watching video together on a phone

Why Creatives Must Start Paying Attention to Attention

What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are not persuaded or entertained. That’s why we...

Realeyes Wins SaaS Awards Newcomer Honor

We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that...

School bag with a Covid-19 mask

Revisiting COVID Vaccination PSA Effectiveness as School Opens Up

When we released our Vaccine Ad Report in June, there was a little bit of optimism that come the beginning of the 2021 school year, the world would collectively be...

Illustration of a crystal ball containing lots of cash and attention metrics passing through it

Digiday Pays Attention to Realeyes’ Pioneering Technology

Digiday recently got the memo that attention is in. Their article cited Realeyes as a major influence on the power of attention, alongside some of our competitors....

PreView API using Google Data Studio

Attention Data API for Predicting In-Market Video Ad Performance

Our patented video attention prediction system, PreView, has steadily gained momentum since its launch in Fall of 2020.

Artificial Intelligence Award

Realeyes Wins AI Excellence Awards for Attention Measurement Solution

We’re proud to announce that our flagship ad-testing product PreView was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence...

BIG Innovation Award

Advertising Attention Prediction Tool Wins 'BIG Innovation Award'

We’re excited to announce we won the 2021 BIG Innovation Awards from Business Intelligence Group for PreView, our tool for measuring human response and predicting...

Video Conference Call

A Mission to Create a Trillion More Smiles Per Year

Those who are already familiar with Realyes will know us for our application of computer vision and emotion AI technology to empower advertisers and media platform...

Why Attention in Advertising Is Your Best Path to Sales

(This is a summary of a full article featured in Forbes)