CMO Guide For Measuring Attention: Brain Scans

Research, Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

CMO Guide For Measuring Attention: Surveys & Focus Groups

Research, Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

Now CMOs Can Predict & Cut The Creatives That Waste Media Budget

Research, Product

“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...

CMO Guide For Measuring Attention: Interaction Metrics

Research, Product, Technology

  Get your CMO Guide to Attention now    If attention is an outcome that leads to sales and customer...

Shorter Video Ads Among Top Performers In QSR Industry

Case study, Research, Product, Technology

Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...

Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males

Case study, Research, Product, Technology

Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...

Why CMOs Are Blind to 90% of Their Content Experience

Product

It is best practice -- and common -- for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV...