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CMO Guide For Measuring Attention: Brain Scans

Max Kalehoff

Max Kalehoff

September 4
1 minute read
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Marketoon

CMO Guide For Measuring Attention: Surveys & Focus Groups

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

Realeyes PreView Report

Now CMOs Can Predict & Cut The Creatives That Waste Media Budget

“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...

Woman looking out of the window instead of watching a video on her laptop

CMO Guide For Measuring Attention: Interaction Metrics

  Get your CMO Guide to Attention now    If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. 

Shorter Video Ads Among Top Performers In QSR Industry

Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...

Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males

Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...

Creative Testing vs Content Intelligence

Why CMOs Are Blind to 90% of Their Content Experience

It is best practice -- and common -- for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV...

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Why Marketers Need AI To Scale The Effectiveness Of Their Video Creative

Video in marketing is booming right now. Bolstered by a surge in mobile viewing and a host of innovative new digital media formats to choose from, video is firmly at...