Why Marketers Need AI To Scale The Effectiveness Of Their Video Creative

Video in marketing is booming right now. Bolstered by a surge in mobile viewing and a host of innovative new digital media formats to choose from, video is firmly at...


Emotion AI Company Realeyes To Unveil Beta Version Of New Self-Service Platform At Cannes

Coming to Cannes Lions next week? Then why not come and meet up with the Realeyes team while you’re there.


How Advertisers Can Grab People's Attention This Halloween

Getting noticed this Halloween is not easy for advertisers. Brands looking to make the most of the huge interest surrounding Fright Night face a lot more noise than...

Attention Devices

How AI Can Help Brands Be Heard In The Age Of Distraction

The other weekend I caught myself juggling between six different connected devices at the same time.


New AI-Powered Metric Tells Brands How Much Attention Ads Will Attract Before Launch

Advertisers can now find out how much attention their ads will attract before they are launched thanks to a new AI-powered metric released today by emotion AI...

What Can Emotion Analytics Do for Me? A Look at Creative Testing

With video projected to account for 79% of all internet traffic by 2020, brands are looking for the best tools to create high-performing content confidently. 

Three myths about emotion measurement. Busted.

“The next frontier” of big data, EMOTION ANALYTICS is confidently making its way into marketing research and decision making. Its growing popularity rests on solid...

How Do You Know if a Customer Loves You So?

IT'S WITHIN THESE FOUR METRICS “If you want to know if he loves you so, it’s in his kiss”, once advised Cher. While perhaps just one criterion is enough to identify...