Realeyes PreView Report

Now CMOs Can Predict & Cut The Creatives That Waste Media Budget

“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...

Woman looking out of the window instead of watching a video on her laptop

CMO Guide For Measuring Attention: Interaction Metrics

  Get your CMO Guide to Attention now    If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. 

Teads Attention Panel Speakers

Key Takeaways From Teads' Attention Summit, Featuring Measurement Leaders From Mars, Dentsu Aegis, Realeyes and Teads

Earlier in July, Teads held its online summit ALL EYES ON ATTENTION: SHAPING THE FUTURE OF ADVERTISING, dedicated to measuring and managing attention in advertising.

Shorter Video Ads Among Top Performers In QSR Industry

Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...

Image of a boy having a bowl haircut by his father

People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows

In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands...

In This Time of Crisis, Faces Matter

We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from...

Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males

Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...


COVID-19 and Brands On Trial

In this period of COVID-19, it is crucial for brands to know what is the right way to connect with their consumers and when is the right time to sell.