Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males

Case study, Research, Product, Technology

Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...

COVID-19 and Brands On Trial

Company, Research, Events

In this period of COVID-19, it is crucial for brands to know what is the right way to connect with their consumers and when is the right time to sell.

Amid COVID-19 Crisis, Smiles Drop 32%

Research

During a sustained global crisis, people go through a sequence of psychological stages, like ensuring their safety and security, then processing the meaning of the...

Short-Form Video In An Age of Distraction

Research

Hopefully, the Coronavirus pandemic will pass quickly and with minimal harm. Either way, we’re accelerating into a new age of consumer distraction and shorter...

10 AI-Powered Insights To Help Brands Optimise Their Short-Form...

Research

Marketers are literally running out of time. With viewer attention at an all-time low and the increasing dominance of mobile as the device of choice, the appetite for...

#emotionAI Research Finds Lowering Ad Load Increases Attention, Brand...

Research

Less really is more in advertising. You only need to look at some recent research we conducted with France Télévisions Publicité to see how.

AI-Powered Insights On How to Create The Perfect Christmas Ad

Case study, Research

The John Lewis ad is almost here – and with it the official start of the Christmas period. Sure, it’s less than two months till Jesus’ birthday, but they do say it...

Measuring the Emotional Impact of Branded Storytelling

Research

The biggest challenge facing marketers these days is not getting their message out – it’s being heard at all.At a time when the average time spent on digital content...

Mobile Video Viewers More Emotional and Engaged Than Desktop Users

Research

People who watch videos on their mobile devices are more likely to have an intense emotional reaction to the content.