#emotionAI Research Finds Lowering Ad Load Increases Attention, Brand...

Research

Less really is more in advertising. You only need to look at some recent research we conducted with France Télévisions Publicité to see how.

AI-Powered Insights On How to Create The Perfect Christmas Ad

Case study, Research

The John Lewis ad is almost here – and with it the official start of the Christmas period. Sure, it’s less than two months till Jesus’ birthday, but they do say it...

Measuring the Emotional Impact of Branded Storytelling

Research

The biggest challenge facing marketers these days is not getting their message out – it’s being heard at all.At a time when the average time spent on digital content...

Mobile Video Viewers More Emotional and Engaged Than Desktop Users

Research

People who watch videos on their mobile devices are more likely to have an intense emotional reaction to the content.

New report predicts ‘exponential increase’ of six-second ad format

Research

There’s nothing hotter in the industry right now than six-second ads. But don’t just take our word for it – you can read all about it in Extreme Reach’s Q1 2018 Video...

Picture perfect - how emotion analytics is ideal for animatic testing

Case study, Research, Events

Before a video ever gets aired, it’s already been through countless reviews, processes, edits and so on. So the earlier you can establish the potential success of a...

How emotions are linked to sales: your questions answered. Interview...

Company, Research

Having presented research about the link between emotional perception of video ads and sales results, Realeyes has been approached with questions and queries. We...