The Realeyes team is going to be out in force at the Picturehouse Central all week, and would love to chat about how our emotion AI solutions can help brands measure the value of their content at scale.
If you would like to see our technology in action, why not come and attend a workshop run by our CEO, Realeyes co-founder Mihkel Jäätma.
His session, titled “How #EmotionAI Can Help Brands Be Heard In the Age of Distraction", is taking place on the Workshop Stage at 9.30am on Tuesday (March 19).
With consumer attention spans online the lowest they have ever been, Mihkel will talk about how AI can help marketers be heard above the din of an increasingly noisy internet, showing how this new technology can help marketers minimise risk and optimise the effectiveness of their ad campaigns.
So what you waiting for? Sign up to the session on the Advertising Week Europe website today.
You can also catch another of our co-founders, Martin Salo, on the Advertising Week Europe stage on Thursday.
Realeyes’ Chief Product Officer will be talking on a panel discussion, titled “More Than Meets the Eye: Demanding More of Digital Ad Measurements”, alongside Dennis’ Group Advertising Director Steve Machin and Sophus3’s Patrick Fuller about how effective we really are at measuring digital advertising.
You can also sign up Martin’s panel session on the Advertising Week Europe website. So hurry up.
Members of the Realeyes will also be around all week, so if you would like to meet up, why not book a slot.
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Realeyes at Advertising Week Europe |
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| What? | How #EmotionAI Can Help Brands Be Heard In the Age of Distraction | ||
| When? | Tuesday, 19 March at 9:30AM | ||
| Where? | Workshop Stage 7 | ||
| Why? | We live in the Age of Distraction - a time when the average human attention span online is now down to just 8 seconds, the lowest it’s ever been. | ||
| Book a Session | |||
Brands need all the help they can get to be heard above the din of an increasingly noisy internet.
In an interactive session presented by Realeyes’ CEO and co-founder Mihkel Jäätma, attendees will learn how Emotion AI can help brands inform their content strategy, minimise risk and optimise their ad content.
Attendees will not only be given AI-powered insights to help maximise their marketing success, but also get a live, interactive demonstration of how the tech works up close.
What You'll Learn from This Session:
How branded videos can generate high lifts in key brand KPIs
Tips on how to maximise emotional engagement and attention using short ad formats
What are the most common mistakes and pitfalls to avoid in effective brand storytelling
Some key insights from high-profile campaigns from Nike, Gillette and John Lewis
The most effective way to integrate a brand into the story that will generate the maximum levels of emotional response
Why consumers perceive branded content as more influential than ads they typically see on TV or the Internet
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Panel Discussion |
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| What? | Panel discussion - More Than Meets the Eye: Demanding More of Digital Ad Measurements | ||
| When? | Thursday, 21 March at 3:45 PM | ||
| Where? | Workshop Stage 7 | ||
| Why? | We spend more time online engaging with brands than ever before. But do we really know how effective digital media is as a marketing platform? | ||
| Book a Session | |||
Join our panel of media experts who will debate how effective we really are at measuring digital advertising. Is viewability as fundamentally flawed as the CTR? Does responsibility for ad effectiveness lie with publisher, agency, technology or brand? Isn’t there a better solution?
What You'll Learn from This Session:
A fresh take on the potential of digital ad metrics
Challenge the fundamentals of viewability
Learn about the future of attribution and engagement metrics
Hear examples of campaigns that have stretched the boundaries of measuring success
Challenge the role that each of us plays in digital ad effectiveness