PreView AI Metrics Linked to Performance Such as Sales & Brand Lift

Realeyes’ Human Attention measurement has long been validated against outcomes across the funnel, from awareness to sales. We have now also proved that Realeyes’ AI...

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Grip and Realeyes to Deliver Attention-Optimized Ads for CPG Brands

Realeyes is proud to announce a new partnership with Grip, the leading platform in end-to-end content generation, aimed at improving the effectiveness of digital...

Dentsu Attention Economy Paper

Dentsu Japan Launches Attention Report & New Creative Excellence Solution

Today marks the launch of Dentsu’s International Brands Attention Economy Program. Dentsu has brought together Realeyes, Lumen Research, and a coalition of partners...

Siim Sainas

Winning Consumers’ Attention in the First Critical Few Seconds

Siim Säinas, Google Social Measurement & Insights Manager APAC, leads marketing measurements, insights, and strategic analytics projects in 16 markets. He spoke to...

IAB logo

Realeyes Assists IAB Attention Task Force in its Explainer Series

Realeyes is proud to contribute to the IAB Attention Task Force, which is developing a series of resources to educate and align the ad industry’s adoption of...

Reddit & Memorable logos

Reddit's AI Acquisition Proves Importance of Creative Data in Media

The recent acquisition by Reddit of Memorable AI demonstrates how much importance leading publishers are placing on performance data about ads – not simply the media...

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Realeyes Unveils Revolutionary AI-Powered Heatmaps Technology

Heatmaps have long been an integral part of the advertising industry, especially attention measurement. From website measurement to tracking ads, marketers have...

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Three Steps to Success with Attention AI

This article is the third part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...

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Putting Synthetic AI Attention Measurement at the Center of Everything

This article is the second part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...