Real Data, Real Intelligence: Why Authentic Training Matters
The AI revolution is accelerating, driving demand for systems that think, move, and respond like humans. Yet every breakthrough depends on one fundamental resource...
Creative Intelligence Powers Success in the Creator Economy
Unilever has announced it would devote half its media budget to social media and expand creator partnerships, citing consumer distrust of traditional ads. A Realeyes...
Over 10 Years of Building ‘AI-Ready’ Ethical Human Data
AI is moving into every corner of our lives, from apps that recommend what we buy, to gaming avatars that react naturally, to film CGI that mirrors authentic human...
Nielsen Launches Outcomes Marketplace for Smarter Ad Measurement
Discover how Nielsen is transforming ad measurement by forging a strategic partnership with Realeyes, the first partner in its new Outcomes Marketplace. As covered...
Nielsen’s Outcomes Marketplace Debuts, Realeyes Launch Partner
Since all ad impressions are not equal, understanding how consumers respond to your advertising is the key to understanding how ad creative contributes to sales...
Slash CPM by 15% with Stronger Creative
Creative quality doesn’t just influence clicks or engagement. It has a measurable impact on how much you pay to deliver your ads.
It’s Time for Creative to Answer to ROI
If you ask CMOs if they are interested in measuring the ROI of their creative, all will say “yes.” If you ask them what tools they use, you’ll make those CMOs...
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales
The betting and fantasy sports advertising landscape has exploded, with companies spending $434.4 million on national TV ads last year. Key Takeaways >25% of ads...
Food Delivery Ads: Attention-Driven Creative Boosts Sales by 13.5%
Every day, consumers globally decide whether to make their own meals or order takeout or delivery from an area restaurant or ghost kitchen. Delivery aggregators and...