Colin Pye

Colin Pye

Colin's role includes developing the Realeyes brand, the UX&D of the platform and managing marketing communications. With strategic rigour and creative excellence, he brings nearly two decades of creative agency experience, across brand, digital, advertising and film. He's worked with many FTSE100 brands, help create new digital service propositions and created many innovative and strategic concepts to help inform senior management decisions. Colin was honored with the freedom of the City of London for industry recognition, has judged for D&AD, awarded with distinction for a mini MBA and having been part of a start-up E-commerce agency, means he's not shy at being hands on.

The Best Super Bowl Ads for Audience Attention 2018 - 2020

Research

All eyes are on the Super Bowl. The biggest network TV event of the year claimed 102 million viewers in 2020 at a cost of $5.6 million per 30-seconnd spot. But are...

Best and Worst UK Christmas Ads for Audience Attention

Research

The competition for consumer attention is fierce leading up to Christmas. It’s crucial to have a campaign that attracts highly distracted audiences, which is why...

A Mission to Create a Trillion More Smiles Per Year

Company, Product, Technology

Those who are already familiar with Realyes will know us for our application of computer vision and emotion AI technology to empower advertisers and media platform...

How a soundtrack encouraged cinema-goers to tackle world hunger

The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global...

People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows

Case study, Research, Events

In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands...

Realeyes Expands Globally As Market for Emotion AI Accelerates

Company

New Executives Join to Meet International Demand as Realeyes Adds New Customers, Products and Applications

See which brand ads smashed it at Super Bowl LIV

Case study

Attention and emotion measures reveal propensity for advertising creative to drive impact of paid media investment 

Realeyes Names Joseph Zahtila as Chief Revenue Officer

Company

Zahtila Will Lead Go-To-Market Strategy and Growth for Pioneering Emotion AI Company