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Realeyes Blog

By

Colin Pye

Colin's role includes developing the Realeyes brand, the UX&D of the platform and managing marketing communications. With strategic rigour and creative excellence, he brings nearly two decades of creative agency experience, across brand, digital, advertising and film. He's worked with many FTSE100 brands, help create new digital service propositions and created many innovative and strategic concepts to help inform senior management decisions. Colin was honored with the freedom of the City of London for industry recognition, has judged for D&AD, awarded with distinction for a mini MBA and having been part of a start-up E-commerce agency, means he's not shy at being hands on.

Posts By Colin Pye :

Case study

5 AI-Powered Insights About Nike's Kaepernick Ad T...

By Colin Pye on  Sep 18, 2018
Case study

What Happened When We Tested Some Of The Greatest ...

Finding something decent to watch on the telly can be challenging. But while channel-hopping the see...

By Colin Pye on  Aug 01, 2018
Research

Mobile Video Viewers More Emotional and Engaged Th...

People who watch videos on their mobile devices are more likely to have an intense emotional reactio...

By Colin Pye on  Jul 24, 2018
Case study

Viva les émotions

We were invited by ENGIE to join their Lab at Viva Technology 2018 to showcase how our emotion analy...

By Colin Pye on  May 25, 2018
Case study

Emotion mirroring – a perfect reflection between a...

If a tree falls in a forest and no one is around to hear it, does it make a sound?" is a philosophic...

By Colin Pye on  May 24, 2018
Research

New report predicts ‘exponential increase’ of six-...

There’s nothing hotter in the industry right now than six-second ads. But don’t just take our word f...

By Colin Pye on  May 22, 2018
Case study

Webinar: Why younger audiences are turning to six-...

Shorter really can be sweeter in the ad industry. Just ask the host of TV networks and social platfo...

By Colin Pye on  May 09, 2018
Case study

Attention seeker: The 6-second ad

In today’s climate of limited attention spans, the fickle finger of fate is inevitably poised, waiti...

By Colin Pye on  Mar 29, 2018
Case study

Twitter’s ad celebrates women during the Oscars wi...

#PressForProgress is the theme for International Women’s Day that falls on March 8th every year – a ...

By Colin Pye on  Mar 05, 2018
Case study

IRN-BRU, could you swear that it's a great ad?

It seems that February 2018 in the UK had a good run of successful bullish branding with Irn-Bru’s “...

By Colin Pye on  Feb 24, 2018
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