We were pleased to be featured in a Dell Technologies story about attention and artificial emotional intelligence (AEI), the field we are pioneering.
The author nailed the premise: that AEI and “perspective analytics” could revolutionize marketing. While our main goal is helping advertisers avoid wasteful spending, we also want to make life more productive and happier for consumers, a point the author immediately grasped. When ads are meaningful to the audiences they reach, both advertisers AND consumers are happier.
By taking the guess work out of creative decisions, as we were able to do for Mars for two Twix ads soundtracked by different songs, we improve ad efficacy and help brands create content that appelas to their audiences.
Our CEO Mihkel Jäätma also shared with Dell some potential future applications of Realeyes technology, which would continue on our mission of “bringing a trillion more smiles to the world every year."