Attention Top of Mind at ARF Summit
Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications.
LinkedIn Head of Media: You Must Have an Attention Strategy
“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...
Mars, GSK Approach to Attention Highlights at ICOM Roundtable
Brands and measurement providers shared how attention measurement is the metric of the future at both the ICOM Summit Roundtable - Business Case for Attention and...
Realeyes Launch Partner in Teads Attention Program
Teads announced at Cannes the launch of its Attention Program, which features creative and attention quality metrics from Realeyes and provides clients with...
Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award
Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.
Realeyes & TVision Partner to Expand Full Suite of Attention Metrics
Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer...
The CMO Guide: Improving Media Efficiency Through Creative Attention
Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market...
Optimizing for Attention Drives Brand Lift
Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.
Halloween is an Untapped Opportunity for Candy Brand Advertising Online
This past weekend, a sizeable portion of the world began celebrating Halloween. And while the pandemic is still a constant threat, the availability of vaccines means...