How Attentive Ads are a Great Predictor of Sales Lift
A study by eye square, utilizing Realeyes attention measurement technology, found that attention on vertical video is a great predictor of future purchases on Amazon.
How Face Verification Will Save Advertisers Billions in Flawed Spend
Realeyes is on a mission to improve consumer data quality, which we believe will fix flawed decisions coming from 40%+ fake data that has historically been too...
Why Consumer Data Fraud Impacts $1T in Business Decisions
This is the third in a series of blogs that explain how Realeyes’ Verify is the solution to fix a broken survey industry.
The Human Element Necessary for AI-Powered Attention
Erez Levin spent thirteen years at Google, most recently serving as US Agency Senior Data Transformation Lead. He's now Principal at Emet Advisory, where he helps...
Navigating the Attention Trail
Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its...
Panels are Failing to Combat Fraud Effectively
This is a series of blogs that explain how Realeyes’ Verify is the solution to fix a broken survey industry.
Billion-Dollar Decisions at Risk: The Alarming Rise of Survey Fraud
Every year, brands spend billions of dollars on market research, aiming to understand consumer sentiment about issues at large or to know specific customer...
Attention Strengthens Advertisers’ Contract with Audiences
Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves advertising effectiveness. He spoke to Realeyes about why attention...
Helping Advertisers See the Bigger Picture of Attention
Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career....