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Billion-Dollar Decisions at Risk: The Alarming Rise of Survey Fraud
Keith O'Brien
Attention Strengthens Advertisers’ Contract with Audiences
Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves advertising effectiveness. He spoke to Realeyes about why attention...
Helping Advertisers See the Bigger Picture of Attention
Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career....
The Trinity of Attention: Context, Emotional Response & Distinction
Mercedes Riofrio, global research manager at Seedtag, spoke with Attention Leaders about how attention helps advertisers dig deeper into how users behave, why it’s...
Attention is All About Delivering Value
As attention matures, advertisers are looking to their media partners to help them navigate this landscape. Parvati Vaish, SVP, Director of Analytics at Havas Media...
Kantar's Comprehensive Approach to Attention
Duncan Southgate, Senior Director of global creative in Kantar’s Insights division, is a creative, media, and brand insights expert passionate about delivering...
Exploring Attention’s Renaissance
Albert Thompson, Walton Issacson MD, digital innovation, discussed why attention is the only thing that matters, why the truth about attention will set CMOs free,...
Attention as a Catalyst for Change
Alex Cheeseman is Head of Enterprise, UK at Outbrain, a technology platform that drives business results by engaging people across the open web. He spoke to Realeyes...
Helping Advertisers Solve the Attention Puzzle
Playground XYZ CEO Rob Hall spoke to Attention Leaders about how attention success varies by environment, how it needs to be tied to business outcomes, and how...
Attention Measurement’s Global Footprint
With nearly 1/3rd of the big six agency billings, GroupM has huge influence on how clients advertise. Simon Thomas, Global Director - Audiences Research and Media...