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Not All Attention is Equal

Keith O'Brien

Keith O'Brien

September 28
4 minute read
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Max Kalehoff at ARF Summit

Attention Top of Mind at ARF Summit

Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications. 

Paulo Provinciali

LinkedIn Head of Media: You Must Have an Attention Strategy

“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...

Sorin Patilinet and Alex Browne presenting at MADFest

Mars, GSK Approach to Attention Highlights at ICOM Roundtable

Brands and measurement providers shared how attention measurement is the metric of the future at both the ICOM Summit Roundtable - Business Case for Attention and...

Teads Attention Program

Realeyes Launch Partner in Teads Attention Program

Teads announced at Cannes the launch of its Attention Program, which features creative and attention quality metrics from Realeyes and provides clients with...

Martin Salo, Sorin Patilinet & Max Kalehoff

Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award

Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.

Mihkel Jäätma and Yan Liu

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer...

Realeyes and TVision Report

The CMO Guide: Improving Media Efficiency Through Creative Attention

Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market...

Close-up of a man's face wearing glasses that are reflecting his screen.

Optimizing for Attention Drives Brand Lift

Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.

Halloween is an Untapped Opportunity for Candy Brand Advertising Online

This past weekend, a sizeable portion of the world began celebrating Halloween. And while the pandemic is still a constant threat, the availability of vaccines means...