Attention’s Big Moment Arrives in Japan
Dentsu Senior Director Joshua Grant spoke with Attention Leaders about the importance of attention globally. He discussed: Why attention is becoming big in Japan How...
Media Attention Leaders Comment on the Role of Creative Attention
Adelaide and Impact Media CEO discuss and praise Realeyes Synthetic AI that predicts audience attention and provides real-time feedback.
Synthetic AI Attention Tests Industry Leading Ads
We used our PreView Synthetic API Demo to test various trending ads and demonstrate how Realeyes AI instantly measures attention. The demo provides a Predicted...
How Attentive Ads are a Great Predictor of Sales Lift
A study by eye square, utilizing Realeyes attention measurement technology, found that attention on vertical video is a great predictor of future purchases on Amazon.
How Face Verification Will Save Advertisers Billions in Flawed Spend
Realeyes is on a mission to improve consumer data quality, which we believe will fix flawed decisions coming from 40%+ fake data that has historically been too...
Why Consumer Data Fraud Impacts $1T in Business Decisions
This is the third in a series of blogs that explain how Realeyes’ Verify is the solution to fix a broken survey industry.
The Human Element Necessary for AI-Powered Attention
Erez Levin spent thirteen years at Google, most recently serving as US Agency Senior Data Transformation Lead. He's now Principal at Emet Advisory, where he helps...
Navigating the Attention Trail
Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its...
Panels are Failing to Combat Fraud Effectively
This is a series of blogs that explain how Realeyes’ Verify is the solution to fix a broken survey industry.