Keith O'Brien

Keith O'Brien

Content Marketer | Digital Strategist | Digital Transformation | Problem Solver

Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award

Company, Events

Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Company, Product

Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer their...

The CMO Guide: Improving Media Efficiency Through Creative Attention

Product

Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market video...

Optimizing for Attention Drives Brand Lift

Product

Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.

Halloween is an Untapped Opportunity for Candy Brand Advertising...

This past weekend, a sizeable portion of the world began celebrating Halloween. And while the pandemic is still a constant threat, the availability of vaccines means...

Former Google Exec Dave Fall joins Realeyes as Chief Product Officer

Company

We are excited to announce that Dave Fall has joined Realeyes as Chief Product Officer He will lead Realeyes’ overall product strategy and operations, including its...

Mars Leads the Way on CPG Measurement

Product

Pre-testing, the online surveys and polls that ask people their impressions of ads, rarely tell the whole story and often can tell the wrong story. Monitoring and...

Realeyes Presentation at the ARF [WATCH]

Events

As our VP of marketing Max Kalehoff wrote in his recent Forbes piece, the growing attention to attention is great for the advertising industry. That’s why he was...

Why Creatives Must Start Paying Attention to Attention

Company, Product

What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are not persuaded or entertained. That’s why we...