Keith O'Brien

Keith O'Brien

Content Marketer | Digital Strategist | Digital Transformation | Problem Solver

Why Creatives Must Start Paying Attention to Attention

Company, Product

What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are not persuaded or entertained. That’s why we...

Realeyes Wins SaaS Awards Newcomer Honor

Company, Product

We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that...

Revisiting COVID Vaccination PSA Effectiveness as School Opens Up

Product

When we released our Vaccine Ad Report in June, there was a little bit of optimism that come the beginning of the 2021 school year, the world would collectively be...

Dell Technologies, Realeyes discuss attention and emotion AI

Technology

We were pleased to be featured in a Dell Technologies story about attention and artificial emotional intelligence (AEI), the field we are pioneering. The author...

Realeyes Study Determines Which Sports Drive the Highest Emotional...

Billions of people around the globe watch a variety of sports, but which ones truly capture the emotion of the most people? We were happy to use our Emotion...