A Master Thesis: Unpacking the Definition of ‘Attention as a Metric’
Kenan Buhić, author and IT project manager at Arkwright Digital GmbH Kenan Buhić, IT project manager at Arkwright Digital GmbH, studied attention metrics at WHU –...
Attention is the Remedy for Constant Distraction
Michael Shaughnessy, Chief Operating Officer at Kargo. With an extensive career in ad technology, Michael Shaughnessy has experienced several changes in how...
Attention: A Complex Phenomenon Whose Time Is Now
Matthias Rothensee’s background as a psychologist gives him a unique perspective on attention measurement. With the technology and ability to track improving, he...
Creative Attention Even More Important in a Post-ATT World
VidMob Founder and CEO Alex Collmer is a strong advocate for the importance of creative attention measurement. He discussed how a post-ATT world only enhances...
Attention Needs Standardization for Its Next Great Leap
In a lengthy advertising career, Gian LaVecchia, Managing Director, Americas at DoubleVerify, has seen the industry go through many changes. But he’s very bullish...
Attention is the Remedy to Ad Overload
Joanne Leong, global head of planning at Dentsu, sat down with Realeyes to discuss Dentsu's approach to creative and media attention, advise brands just starting...
Harnessing Attention for Good
J. Brooks founded video advertising platform GlassView almost nine years ago after working at Morgan Stanley and Conde Nast, where he executed the majority of US...
Super Bowl LVII Ads Drove 16% More Audience Reactions Than Last Year
On Super Bowl Sunday, two unlikely partners (GM and Netflix) came together to share a Super Bowl spot with Will Ferrell. Cycling through various Netflix shows and...
Why CTV is the Perfect Place to Experiment with Attention Measurement
TVision’s Liu discusses what clients want from attention metrics, attention measurement’s big opportunity with CTV, and shares results from a Realeyes-TVision study...