Realeyes’ Human Attention measurement has long been validated against outcomes across the funnel, from awareness to sales. We have now also proved that Realeyes’ AI driven Synthetic metrics predict outcomes for advertisers.
Realeyes attention and emotion metrics, as well as the Attention Potential (composite score) are powered by our AI models, which are trained on real-life audience reactions, currently over 17 million views across 85 countries. Predictions are tailored by market, audience and ad format.
This predictive scoring enables partners to verify the efficacy of their creative against their KPI data and then to validate and optimize every ad with confidence.
| Sales Lift | Purchase Rates | Brand Lift | ||
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| Global confectionary CPG | Scandinavian clothing brand | Global OTC healthcare advertiser | ||
| Attention Potential correlates positively with Sales LIft performance | Assets with higher Predicted Attention tie higher to Purchase Rates | Predicted attention correlates with statistically significant Brand lift | ||
| Source 96 video creatives (TV campaigns) with sales lift data attributed |
Source 101 creatives split between video (56) and display formats (45). |
Source 88 video creatives (YouTube campaigns) ran in SE Asia & UK |
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| Statistic Correlation p<5x10-10 Lift difference: Mann-Whitney U test, p<3.11x10-5 |
Statistic Correlation p<0.03 Lift difference: Mann-Whitney U test, p<0.15 |
Statistic Correlation p<0.011 Lift difference: Mann-Whitney U test, p<0.012 |
Method
For those that want to dig into our validation methodology, please consult our Validation Guide. Realeyes offer full-service validation exercises and synthetic ad scoring for your own datasets and modelling.
Correlated Sales Lift
A global confectionary CPG studied almost 100 TV campaign video creatives with sales lift data attributed. It found Attention Potential correlates positively with sales lift performance.
Purchase Rates
A Scandinavian clothing brand studied 101 video and display creatives, finding that assets with higher predicted attention tied to higher purchase rates.
Correlated Brand lift
A global OTC healthcare advertiser studied 88 video creatives from YouTube campaigns ran in Southeast Asia and Great Britain. It found predicted attention correlated with statistically significant brand lift.
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Cannes Lions Global brands Awardees (proxy for high quality ads) break through Attention Potential norm Source Statistic
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Associating Quality Creative with Attention Potential The Importance of Modelling |