| Position | Brand | Ad | % | Score |
|---|---|---|---|---|
| =1 | Mr. Clean | Cleaner Of Your Dreams | 98 | 10 |
| =1 | Skittles | Romance | 98 | 10 |
| 3 | Buick | Big Game Cam Newton | 94 | 9 |
| 4 | Bai | ft. J.Timberlake & C.Walken | 94 | 9 |
| =5 | Wonderful Pistachios | Ernie Gets Physical | 93 | 9 |
| =5 | Paramount Pictures | Baywatch | 93 | 9 |
| 7 | KIA | Hero's Journey | 92 | 9 |
| =8 | Ford | Go Further | 91 | 9 |
| =8 | Honda | Yearbooks | 91 | 9 |
| =8 | Busch | “BUSCHHHHH” | 91 | 9 |
| =8 | King's Hawaiian | False Cabinet | 91 | 9 |
| 12th | Hyundai | A Better Super Bowl NFL | 90 | 9 |
| =13 | Bud Light | Ghost Spuds | 89 | 9 |
| =13 | National Geographic | Genius | 89 | 9 |
| =13 | T-Mobile | #BagofUnlimited | 89 | 9 |
| 16th | Mercedes | Easy Driver | 87 | 9 |
| =17 | Tide | Super Bowl ft Terry Bradshaw | 85 | 8 |
| =17 | Intel | Brady Everyday | 85 | 8 |
| =17 | Snickers | A Live Super Bowl Commercial | 85 | 8 |
| =20 | Fox | Master Chef Junior | 84 | 8 |
| =20 | Audi | Daughter | 84 | 8 |
| =20 | Fast & Furious | The Fate of the Furious | 84 | 8 |
| =23 | AMC | The Walking Dead - Football is Over | 80 | 8 |
| =23 | Yellow Tail Wine | Pet My Roo | 80 | 8 |
| =25 | T-Mobile | #NSFWireless | 78 | 8 |
| =25 | Sprint | Extreme Measures | 78 | 8 |
| =25 | Buffalo Wild Wings | The Conspiracy Brett Favre | 78 | 8 |
| =25 | Persil® ProClean® | Science of Clean: 10 Dimensions | 78 | 8 |
| =29 | Mercedes-Benz | Built to be Wild | 76 | 7 |
| =29 | TurboTax | Humpty Hospital | 76 | 7 |
| =31 | It's A 10 Hair Care | Super Bowl Commercial | 75 | 7 |
| =31 | Sprite | As Seen on TV Sprite :30 | 75 | 7 |
| =33 | World of Tanks | Teensy House Buyers | 74 | 7 |
| =33 | Squarespace | Calling JohnMalkovich.com | 74 | 7 |
| =33 | Tide | Tide | 74 | 7 |
| 36 | T-Mobile | UnlimitedMoves | 72 | 7 |
| 37 | World of Tanks | Real Awful Moms | 71 | 7 |
| 38 | Wendy’s | Cold Storage | 70 | 7 |
| =39 | Febreze | Halftime Bathroom Break | 69 | 7 |
| =39 | Disney | Pirates of the Caribbean: Dead Men Tell No Tales | 69 | 7 |
| 41st | Wix.com | Jason Statham & Gal Gadot | 68 | 7 |
| =42 | Avocados From Mexico | Secret Society | 66 | 7 |
| =42 | Wealthsimple | Mad World | 66 | 7 |
| =44 | Mobile Strike | Arnold's One Liners | 65 | 7 |
| =44 | 20th Century Fox | A Cure For Wellness | 65 | 7 |
| 46th | Bud Light | Between Friends | 64 | 6 |
| 47th | T-Mobile | Super Bowl | 64 | 6 |
| =48 | Paramount Pictures | Transformers: The Last Knight | 63 | 6 |
| =48 | Netflix | Stranger Things 2 | 63 | 6 |
| =48 | XFINITY | Everyday Awesome | 63 | 6 |
| 51 | Go Daddy | The Internet Wants You | 62 | 6 |
| 52 | Tiffany & Co. | Introducing Lady Gaga for Tiffany HardWear | 60 | 6 |
| =53 | NFL | Inside These Lines | 59 | 6 |
| =53 | Muuna Cottage Cheese | The New Way to Cottage | 59 | 6 |
| =55 | Top Games | The Battle of Evony | 58 | 6 |
| =55 | Samsung | 24 Legacy | 58 | 6 |
| =57 | KFC | Georgia Gold | 57 | 6 |
| =57 | Google Home | Home by you. Help by Google | 57 | 6 |
| =57 | WeatherTech | Tech Team Super Bowl® Commercial | 57 | 6 |
| =60 | Fiji Water | Nature's Gift | 55 | 6 |
| =60 | FOX Sports | Happy #DaytonaDay! | 55 | 6 |
| =62 | Paramount Pictures | Ghost in the Shell | 53 | 6 |
| =62 | Coca-Cola | Love Story | 53 | 6 |
| 64th | Turkish Airlines | Morgan Freeman | 51 | 6 |
| 65th | Alfa Romeo | Dear Predictable | 50 | 6 |
| =66 | Michelob ULTRA | Our Bar | 47 | 5 |
| =66 | Alfa Romeo | Super Bowl | 47 | 5 |
| =66 | Fox | What Is Love? Cookie Don't Hurt Me | 47 | 5 |
| 69th | Fox | Let The High-Octane Thrills Begin | 44 | 5 |
| =70 | Sony Pictures | LIFE | 43 | 5 |
| =70 | AIP | Power Past Impossible | 43 | 5 |
| =70 | LIFEWTR | Inspiration Drops | 43 | 5 |
| 73 | Alfa Romeo | Chrysler | 42 | 5 |
| =74 | 84 Lumber | The Journey Begins | 40 | 5 |
| =74 | 20th Century Fox | Logan:"Grace" #SB51 | 40 | 5 |
| 76th | Nintendo | Switch | 38 | 5 |
| 77th | Hulu | Official Promo My Name is Offred | 37 | 5 |
| =78 | Budweiser | Born The Hard Way | 36 | 5 |
| =78 | H&R Block with IBM | Future | 36 | 5 |
| =80 | Fox | Crime fighting Will Never Be The Same | 35 | 5 |
| =80 | Air BnB | We Accept | 35 | 4 |
| 82 | Lexus | Man and Machine | 30 | 4 |
| 83 | Coca-Cola | It's Beautiful | 21 | 3 |
| 84 | Michelin | I Need You | 18 | 3 |