At Realeyes, we want your videos to perform the best they can. Making your videos seen, shared and loved by your customers across the web – to do that you need to move people and emotions drive behaviour.
Using machine learning, analysing millions of facial reactions to thousands of videos, we know what makes a strong performing video - without needing to watch it. Collecting the subconscious reactions from viewers does away with the bias opinions of focus groups or board room decisions.
Take a look at the emotion data collected from 300 viewers across four different videos and see how they work.
Hit all the right buttons
This example is a heartwarming video that hits all the emotional buttons. It exemplifies an ideal pattern:
Strong Start: It grabs attention with a significant growth in Happiness from the outset.
Engaging Story: As the story unfolds, Happiness gradually builds.
Strong Finish: The story reaches an emotional crescendo toward the end – huge positive reaction.
An ‘emotional rollercoaster’ is when a negative moment is resolved by a positive one. After a positive start, the tension and drama of the story precipitates a drop in Positive emotion. However, as the story reaches a positive conclusion, the negative emotion is resolved. Happy peaks at the very end, leaving a lasting positive impression.
Identifying ads is pretty intuitive – flat, low trends signify poor emotional engagement.
It lacks a clear, compelling narrative, fails to engage emotionally, producing low, flat trends.