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How to Identify a Strong Performing Video Without Even Watching It

At Realeyes, we want your videos to perform the best they can. Making your videos seen, shared and loved by your customers across the web – to do that you need to move people and emotions drive behaviour.  

Using machine learning, analysing millions of facial reactions to thousands of videos, we know what makes a strong performing video - without needing to watch it. Collecting the subconscious reactions from viewers does away with the bias opinions of focus groups or board room decisions.

Take a look at the emotion data collected from 300 viewers across four different videos and see how they work.

Hit all the right buttons

This example is a heartwarming video that hits all the emotional buttons. It exemplifies an ideal pattern:

Strong Start: It grabs attention with a significant growth in Happiness from the outset.

Engaging Story: As the story unfolds, Happiness gradually builds.

Strong Finish: The story reaches an emotional crescendo toward the end – huge positive reaction. 


The emotional rollercoaster

An ‘emotional rollercoaster’ is when a negative moment is resolved by a positive one. After a positive start, the tension and drama of the story precipitates a drop in Positive emotion. However, as the story reaches a positive conclusion, the negative emotion is resolved. Happy peaks at the very end, leaving a lasting positive impression.


Poor emotional engagement

Identifying ads is pretty intuitive – flat, low trends signify poor emotional engagement. 


When a 'feel-good' concept doesn't engage

It lacks a clear, compelling narrative, fails to engage emotionally, producing low, flat trends. 
Doesnt_Engage.pngIt lacks a clear, compelling narrative, fails to engage emotionally, producing low, flat trends. Emotion insights for ad testing are key to video performance.