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Attention and emotion measures reveal propensity for advertising creative to drive impact of paid media investment 

You know it. I know it. We all know it. A General Election is coming to the UK.   When it will happen, we’re not sure just yet. But with Brexit looming and no party...

New backpack, pens and folders - everything a child needs to survive the new school year. Socks, scissors and a skateboard - everything a child needs to survive a...

Ahead of the third U.S. Democratic Primary Debate, a new study from AI company Realeyes measures viewers’ reactions to videos of candidates Senator Kamala Harris and...

It’s not every day you get to take part in a fun experiment involving one of the most popular TV shows of all time and identical ‘twinfluencers’. 

We’ve only just got past the halfway mark, but 2019 has already been a year to remember in Adland. 

The end of the football season is nigh. The finals of the Europa League and Champions League this week will bring down the curtain on a football season that will live...

Winter is here, with the much-anticipated final season of Game of Thrones starting this week.

Nike hit the headlines in September 2018 with its “Dream Crazy” ad, featuring controversial NFL star Colin Kaepernick.