The Science of Attention and Emotion AI In Advertising Effectiveness:...

Case study, Events, Product

Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...

Shorter Video Ads Among Top Performers In QSR Industry

Case study, Research, Product, Technology

Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...

People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows

Case study, Research, Events

In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands...

In This Time of Crisis, Faces Matter

Case study, Company, Research, Events

We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from...

How Gaming Creates New Experiential Advertising

Case study, Company, Events

The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine creates a desire to escape and connect, an...

Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males

Case study, Research, Product, Technology

Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...