World Cup Ad Using Suspense & Humor Increased Attention by 35%
The 2022 FIFA World Cup keeps breaking audience records for the sport globally, included here in the US with the England v. US match being the most-watched soccer...
World Cup Promos Driving Above Average Attention, Emotional Response
The World Cup taking place in the winter is a once-in-a-lifetime occurrence, but broadcasters NBC Universal and Fox are not complaining; viewership is way up and the...
Home-Care Brands Profit During COVID-19, Not Because of Great Ads
COVID-19 has shocked the world and sent economies spinning, and many home-goods brands have benefitted from consumers spending more to keep their homes and...
Presidential Election Video Ads Struggle to Win Attention
Key findings Biden ads are more effective at luring and sustaining audiences, however both candidates’ ads struggle to engage audiences and drive their message...
How a Soundtrack Encouraged Cinema-Goers to Tackle World Hunger
The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global...
The Science of Attention and Emotion AI In Advertising Effectiveness: Summit Recap
Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...
Shorter Video Ads Among Top Performers In QSR Industry
Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...
Solidarity Ads Draw Attention to #BlackLivesMatter
Key findings