People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows

Case study, Research, Events

In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands...

In This Time of Crisis, Faces Matter

Case study, Company, Research, Events

We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from...

How Gaming Creates New Experiential Advertising

Case study, Company, Events

The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine creates a desire to escape and connect, an...

Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males

Case study, Research, Product, Technology

Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...

COVID-19 Public Service Announcements Struggle to Engage

Case study

As COVID-19 drives uncertainty, anxiety and sickness across the world, one would hope that TV public service announcements (PSAs) from major government and health...

First Covid-19 Auto Video Ads Reveal Appetite for Brand Reassurance

Case study

How do you sell cars during a global pandemic? That surely is one of the toughest questions facing every auto manufacturer now. Of course, every marketer is asking...

See which brand ads smashed it at Super Bowl LIV

Case study

Attention and emotion measures reveal propensity for advertising creative to drive impact of paid media investment 

Emotion AI Reveals Which Tory And Labour Ads Are Resonating Best With...

Case study

You know it. I know it. We all know it. A General Election is coming to the UK.   When it will happen, we’re not sure just yet. But with Brexit looming and no party...