Person viewing a TikTok ad

Visual Attention Tech Decodes Impact in Mobile Environments

What You Need to Know Realeyes integrates eye square, enabling first solution to measure visual attention and emotional reactions in live mobile environments...

Attentive Reach Diagram with Peacock Feathers in Background

It’s Time to Address Advertising Effectiveness with Attention Metrics

Despite nascent status and developing standards, attention metrics represent a real opportunity to drive advertising effectiveness. Advertisers should act now and...

Mannequin covering face with hands while another is viewing video on their mobile

Using Visual Attention Metrics to Address The Digital Blind Spot in Advertising Effectiveness

We have reached the point where even the most TV-centric brands now invest a majority of their advertising on digital channels like CTV or online video. However, ad...

Super Bowl LVII

Super Bowl LVII Ads Drove 16% More Audience Reactions Than Last Year

On Super Bowl Sunday, two unlikely partners (GM and Netflix) came together to share a Super Bowl spot with Will Ferrell. Cycling through various Netflix shows and...

Ad-adjacency Report

How a Strong Content Lead-In Increased Engagement by 62%

For as long as there’s been advertising, marketers have sought to place their messaging next to the most resonant content. The reasoning is simple – the adjacency of...

Peak attention created by dramatic tension

World Cup Promos Driving Above Average Attention, Emotional Response

The World Cup taking place in the winter is a once-in-a-lifetime occurrence, but broadcasters NBC Universal and Fox are not complaining; viewership is way up and the...

Max Kalehoff at ARF Summit

Attention Top of Mind at ARF Summit

Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications.

PreView Dashboard

Realeyes Enables Advertisers to Test  Every Video for the Attention Economy

Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...

PreView Dashboard

Brand-new PreView Changes the Creative Attention Game Forever

I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative. We have always believed that creative...