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Latest Blog
Quick Service Restaurant Ads Tested in an Instant for Viewer Attention
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Colin Pye
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Synthetic AI Attention Tests Industry Leading Ads
We used our PreView Synthetic API Demo to test various trending ads and demonstrate how Realeyes AI instantly measures attention. The demo provides a Predicted...
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The 'Synthetic' Future of Ad Testing is Here
Throughout our history, Realeyes has combined human creative testing with advanced technology, including artificial intelligence and machine learning, to parse...
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How Attentive Ads are a Great Predictor of Sales Lift
A study by eye square, utilizing Realeyes attention measurement technology, found that attention on vertical video is a great predictor of future purchases on Amazon.
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From Engagement to Conversion: The Role of Attention in Advertising
Irina Dzyubinsky, CPO at Mediaprobe, discussed the expanding landscape of attention providers, why measuring emotion is so important, what needs to happen to create...
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Visual Attention Tech Decodes Impact in Mobile Environments
What You Need to Know Realeyes integrates eye square, enabling first solution to measure visual attention and emotional reactions in live mobile environments...
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It’s Time to Address Advertising Effectiveness with Attention Metrics
Despite nascent status and developing standards, attention metrics represent a real opportunity to drive advertising effectiveness. Advertisers should act now and...
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Using Visual Attention Metrics to Address The Digital Blind Spot in Advertising Effectiveness
We have reached the point where even the most TV-centric brands now invest a majority of their advertising on digital channels like CTV or online video. However, ad...