Creative Intelligence Powers Success in the Creator Economy
Unilever has announced it would devote half its media budget to social media and expand creator partnerships, citing consumer distrust of traditional ads. A Realeyes...
Nielsen Launches Outcomes Marketplace for Smarter Ad Measurement
Discover how Nielsen is transforming ad measurement by forging a strategic partnership with Realeyes, the first partner in its new Outcomes Marketplace. As covered...
Nielsen’s Outcomes Marketplace Debuts, Realeyes Launch Partner
Since all ad impressions are not equal, understanding how consumers respond to your advertising is the key to understanding how ad creative contributes to sales...
Slash CPM by 15% with Stronger Creative
Creative quality doesn’t just influence clicks or engagement. It has a measurable impact on how much you pay to deliver your ads.
It’s Time for Creative to Answer to ROI
If you ask CMOs if they are interested in measuring the ROI of their creative, all will say “yes.” If you ask them what tools they use, you’ll make those CMOs...
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales
The betting and fantasy sports advertising landscape has exploded, with companies spending $434.4 million on national TV ads last year. Key Takeaways >25% of ads...
In-Store Scenes in Ads Drives 3% Sales Impact for US Retailers
Capturing and maintaining consumer attention is paramount to retailers’ ability to drive sales and build brand loyalty. Creative is the largest single driver of...
Lessons from Bud Light’s Super Bowl Teaser
In recent years, Bud Light found itself in the middle of a culture war, which led to depressed sales and a rethinking of strategy. Their 2025 Super Bowl ad preview...
Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes
AI is accelerating advertising’s expansion from “trading in impressions” to “trading in “outcomes.” And the winning formula for advertising outcomes is effective...