Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award

Company, Events

Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Company, Product

Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer their...

Mars and Realeyes Recognized by ANA for Marketing Data Strategy

Company

Realeyes, along with our partner Mars, Inc., is proud to be named with honorable mention and among the top five entrants for the 2022 ANA ECHO Marketing Data Strategy...

Distinguished Ad Leaders Form Realeyes’ Attention Advisory Board

Company

One of the best ways to improve advertising and customer experience is by harnessing attention metrics. Attention is both predictive and a prerequisite for any business...

Realeyes & Adelaide Announce Attention Data Partnership

Company, Product

Our advertising industry is moving beyond viewability and into the realm of human resonance and attention. While the advertising landscape of the past was tonnage, the...

Former Google Exec Dave Fall joins Realeyes as Chief Product Officer

Company

We are excited to announce that Dave Fall has joined Realeyes as Chief Product Officer He will lead Realeyes’ overall product strategy and operations, including its...

Why Creatives Must Start Paying Attention to Attention

Company, Product

What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are not persuaded or entertained. That’s why we...

Realeyes Wins SaaS Awards Newcomer Honor

Company, Product

We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that we...

Attention Data API for Predicting In-Market Video Ad Performance

Company, Product

Our patented video attention prediction system, PreView, has steadily gained momentum since its launch in Fall of 2020.