Debate to Define Attention Continues at Attention Council CIMM Salon

Events

The Attention Council recently held the Inaugural Coalition for Innovative Media Measurement (CIMM) Salon, where members shared their approaches to attention metrics and...

Presenting Award-Winning Attention Measurement Tool at MAD//Fest

Events

"ATTENT!ON, ATTENT!ON, ATTENT!ON" the bear cries from this year’s MAD//Fest. Attention is on every advertiser’s agenda, which is why Realeyes is proud to be part of the...

Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award

Company, Events

Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.

Realeyes Presentation at the ARF [WATCH]

Events

As our VP of marketing Max Kalehoff wrote in his recent Forbes piece, the growing attention to attention is great for the advertising industry. That’s why he was...

Video - How CMOs Can Save $20 Million On $100 Million Ad Spend

Events

Can a CMO instantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common among...

How to Pull Off a 75-Person Company Offsite in VR

Company, Events

In December 2020, Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together our...

The Science of Attention and Emotion AI In Advertising Effectiveness:...

Case study, Events, Product

Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners Mars,...

Key Takeaways From Teads' Attention Summit, Featuring Measurement...

Research, Events, Technology

Earlier in July, Teads held its online summit ALL EYES ON ATTENTION: SHAPING THE FUTURE OF ADVERTISING, dedicated to measuring and managing attention in advertising.

People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows

Case study, Research, Events

In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands have...