ARF Winning Paper Upends Industry Norms About Digital Environments
The following is an excerpt from the ARF AudiencexScience 2023 award-winning paper, Decode Digital Video Attention by Environments in the Wild. In recent years, the...
Attention Top of Mind at ARF Summit
Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications.
Mars, GSK Approach to Attention Highlights at ICOM & MAD//Fest
Brands and measurement providers shared how attention measurement is the metric of the future at both the I-COM Summit Roundtable - Business Case for Attention and...
Debate to Define Attention Continues at Attention Council CIMM Salon
The Attention Council recently held the Inaugural Coalition for Innovative Media Measurement (CIMM) Salon, where members shared their approaches to attention metrics...
Presenting Award-Winning Attention Measurement Tool at MAD//Fest
"ATTENT!ON, ATTENT!ON, ATTENT!ON" the bear cries from this year’s MAD//Fest. Attention is on every advertiser’s agenda, which is why Realeyes is proud to be part of...
Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award
Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.
Realeyes Presentation at the ARF [WATCH]
As our VP of marketing Max Kalehoff wrote in his Forbes article, the growing attention to attention is great for the advertising industry. That’s why he was excited...
Video - How CMOs Can Save $20 Million On $100 Million Ad Spend
Can a CMO instantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common...
How to Pull Off a 75-Person Company Offsite in VR
In December 2020, Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together...