Max Kalehoff at ARF Summit

Attention Top of Mind at ARF Summit

Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications.

Sorin Patilinet and Alex Browne presenting at MADFest

Mars, GSK Approach to Attention Highlights at ICOM & MAD//Fest

Brands and measurement providers shared how attention measurement is the metric of the future at both the ICOM Summit Roundtable - Business Case for Attention and...

Attention Council Salon

Debate to Define Attention Continues at Attention Council CIMM Salon

The Attention Council recently held the Inaugural Coalition for Innovative Media Measurement (CIMM) Salon, where members shared their approaches to attention metrics...

Alex Browne Speaking at MAD//Fest

Presenting Award-Winning Attention Measurement Tool at MAD//Fest

"ATTENT!ON, ATTENT!ON, ATTENT!ON" the bear cries from this year’s MAD//Fest. Attention is on every advertiser’s agenda, which is why Realeyes is proud to be part of...

Martin Salo, Sorin Patilinet & Max Kalehoff

Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award

Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.

ARF Aidience xScience with Max Kalehoff

Realeyes Presentation at the ARF [WATCH]

As our VP of marketing Max Kalehoff wrote in his Forbes article, the growing attention to attention is great for the advertising industry. That’s why he was excited...

ROI Paper - The High Price of Low Quality Video Advertising

Video - How CMOs Can Save $20 Million On $100 Million Ad Spend

Can a CMO instantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common...

Realeyes VR Summit

How to Pull Off a 75-Person Company Offsite in VR

In December 2020, Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together...

The Science of Attention & Emotion AI speaker image

The Science of Attention and Emotion AI In Advertising Effectiveness: Summit Recap

Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...