How a Strong Content Lead-In Increased Engagement by 62%
For as long as there’s been advertising, marketers have sought to place their messaging next to the most resonant content. The reasoning is simple – the adjacency of...
World Cup Ad Using Suspense & Humor Increased Attention by 35%
The 2022 FIFA World Cup keeps breaking audience records for the sport globally, included here in the US with the England v. US match being the most-watched soccer...
Radically Boost Video Attention by Using a Happy-Frame Thumbnail
By Jasmine Yang, PhD Student at Columbia Business School The internet has drastically reduced barriers to the distribution of videos through a variety of online...
How a Soundtrack Encouraged Cinema-Goers to Tackle World Hunger
The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global...
People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows
In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands...
Realeyes Surpasses Industry Standards for Understanding Attention & Emotion
Improved Classification System Surpasses Major Technology Providers and Academic Benchmarks For Facial Coding Realeyes is known for building advanced marketing...
Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males
Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...
COVID-19 Public Service Announcements Struggle to Engage
As COVID-19 drives uncertainty, anxiety and sickness across the world, one would hope that TV public service announcements (PSAs) from major government and health...
Amid COVID-19 Crisis, Smiles Drop 32%
During a sustained global crisis, people go through a sequence of psychological stages, like ensuring their safety and security, then processing the meaning of the...