How Nike's AdAge Ad of the Year Could Capture More Attention
AdAge recently announced its 25 ads of the year, with Nike’s Sunshine coming in at number one. Similar to recent Nike ads, it demonstrates how runners persevere...
How to Identify Sales Lift Opportunities for Every Ad Creative
With Realeyes’ Synthetic AI measurement, marketers across industries can now measure Sales Lift on every ad before launch. PreView Synthetic predicts visual...
A Bold New Era: Jaguar Rebrand Hits the Road to Drive Sales
Jaguar's declining sales figures necessitated a bold departure from convention to differentiate itself from competitors. The brand's 'New Era' relaunch strategy with...
PreView Adds Predicted Performance by Market, Demographic & Ad Format
We are excited to announce the latest version of our PreView solution, which introduces the ability to predict attention scores and sales impact across countries,...
PreView AI Metrics Linked to Performance Such as Sales & Brand Lift
Realeyes’ Human Attention measurement has long been validated against outcomes across the funnel, from awareness to sales. We have now also proved that Realeyes’ AI...
Grip and Realeyes to Deliver Attention-Optimized Ads for CPG Brands
Realeyes is proud to announce a new partnership with Grip, the leading platform in end-to-end content generation, aimed at improving the effectiveness of digital...
Dentsu Japan Launches Attention Report & New Creative Excellence Solution
Today marks the launch of Dentsu’s International Brands Attention Economy Program. Dentsu has brought together Realeyes, Lumen Research, and a coalition of partners...
Winning Consumers’ Attention in the First Critical Few Seconds
Siim Säinas, Google Social Measurement & Insights Manager APAC, leads marketing measurements, insights, and strategic analytics projects in 16 markets. He spoke to...
Realeyes Assists IAB Attention Task Force in its Explainer Series
Realeyes is proud to contribute to the IAB Attention Task Force, which is developing a series of resources to educate and align the ad industry’s adoption of...