Super Bowl LVII Ads Drove 16% More Audience Reactions Than Last Year
On Super Bowl Sunday, two unlikely partners (GM and Netflix) came together to share a Super Bowl spot with Will Ferrell. Cycling through various Netflix shows and...
How a Strong Content Lead-In Increased Engagement by 62%
For as long as there’s been advertising, marketers have sought to place their messaging next to the most resonant content. The reasoning is simple – the adjacency of...
World Cup Ad Using Suspense & Humor Increased Attention by 35%
The 2022 FIFA World Cup keeps breaking audience records for the sport globally, included here in the US with the England v. US match being the most-watched soccer...
World Cup Promos Driving Above Average Attention, Emotional Response
The World Cup taking place in the winter is a once-in-a-lifetime occurrence, but broadcasters NBC Universal and Fox are not complaining; viewership is way up and the...
Revisiting COVID Vaccination PSA Effectiveness as School Opens Up
When we released our Vaccine Ad Report in June, there was a little bit of optimism that come the beginning of the 2021 school year, the world would collectively be...
Critics Favor Low-Performing Ads for their “Top Rank” Lists
Critics’ picks versus people’s choice awards always illuminate the differences among what is popular, what is interesting to insiders, and what is important based on...
TikTok UGC and Brand Videos Outperform Other Ad Formats In Driving Attention In Mobile
The popularity of TikTok is surging thanks to the app’s ability to empower people to create, share and discover highly engaging video content. As users of the app...
Super Bowl LV Ads Lose Attention, Media Costs Rise
With a global pandemic and a divisive political climate, Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the...
Super Bowl LV Live Ad Tracker for Attention Using Emotion AI
From the first to the last ad of the game, each spot released in the field is rated by its performance to Capture, Retain and Encode audience attention using...