Winning Consumers’ Attention in the First Critical Few Seconds
Siim Säinas, Google Social Measurement & Insights Manager APAC, leads marketing measurements, insights, and strategic analytics projects in 16 markets. He spoke to...
Attention’s Big Moment Arrives in Japan
Dentsu Senior Director Joshua Grant spoke with Attention Leaders about the importance of attention globally. He discussed: Why attention is becoming big in Japan How...
Media Attention Leaders Comment on the Role of Creative Attention
Adelaide and Impact Media CEO discuss and praise Realeyes Synthetic AI that predicts audience attention and provides real-time feedback.
The Human Element Necessary for AI-Powered Attention
Erez Levin spent thirteen years at Google, most recently serving as US Agency Senior Data Transformation Lead. He's now Principal at Emet Advisory, where he helps...
Navigating the Attention Trail
Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its...
Attention Strengthens Advertisers’ Contract with Audiences
Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves advertising effectiveness. He spoke to Realeyes about why attention...
Helping Advertisers See the Bigger Picture of Attention
Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career....
The Trinity of Attention: Context, Emotional Response & Distinction
Mercedes Riofrio, global research manager at Seedtag, spoke with Attention Leaders about how attention helps advertisers dig deeper into how users behave, why it’s...
Attention is All About Delivering Value
As attention matures, advertisers are looking to their media partners to help them navigate this landscape. Parvati Vaish, SVP, Director of Analytics at Havas Media...