![Erez Levin](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_05_Interview-34_Blog_Featured_Erez-Levin.jpg?width=768&name=2024_05_Interview-34_Blog_Featured_Erez-Levin.jpg)
Latest Blog
The Human Element Necessary for AI-Powered Attention
![Keith O'Brien](https://f.hubspotusercontent30.net/hub/430281/hubfs/Author_Keith_O-Brien.png?width=100&name=Author_Keith_O-Brien.png)
Keith O'Brien
![Anna Estlund](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_05_Interview-33_Blog_Featured_Anna_Estlund.jpg?width=400&name=2024_05_Interview-33_Blog_Featured_Anna_Estlund.jpg)
Navigating the Attention Trail
Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its...
![Tom Roach](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_03_Interview-32_Blog_Featured_Tom_Roach.jpg?width=400&name=2024_03_Interview-32_Blog_Featured_Tom_Roach.jpg)
Attention Strengthens Advertisers’ Contract with Audiences
Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves advertising effectiveness. He spoke to Realeyes about why attention...
![](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_02_Interview-31_Blog_Featured_Phil_Sumner.jpg?width=400&name=2024_02_Interview-31_Blog_Featured_Phil_Sumner.jpg)
Helping Advertisers See the Bigger Picture of Attention
Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career....
![Mercedes Riofrio](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_02_Interview-30_Blog_Featured_Mercedes_Riofrio-1.jpg?width=400&name=2024_02_Interview-30_Blog_Featured_Mercedes_Riofrio-1.jpg)
The Trinity of Attention: Context, Emotional Response & Distinction
Mercedes Riofrio, global research manager at Seedtag, spoke with Attention Leaders about how attention helps advertisers dig deeper into how users behave, why it’s...
![Parvati Vaish](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_01_Interview-29_Blog_Featured_Parvati-Vaish.jpg?width=400&name=2024_01_Interview-29_Blog_Featured_Parvati-Vaish.jpg)
Attention is All About Delivering Value
As attention matures, advertisers are looking to their media partners to help them navigate this landscape. Parvati Vaish, SVP, Director of Analytics at Havas Media...
![Duncan Southgate](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2023_11_Interview-28_Blog_Featured_Duncan_Southgate.jpg?width=400&name=2023_11_Interview-28_Blog_Featured_Duncan_Southgate.jpg)
Kantar's Comprehensive Approach to Attention
Duncan Southgate, Senior Director of global creative in Kantar’s Insights division, is a creative, media, and brand insights expert passionate about delivering...
![Albert Thompson](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2023_10_Interview-27_Blog_Featured_Albert_Thompson-2.jpg?width=400&name=2023_10_Interview-27_Blog_Featured_Albert_Thompson-2.jpg)
Exploring Attention’s Renaissance
Albert Thompson, Walton Issacson MD, digital innovation, discussed why attention is the only thing that matters, why the truth about attention will set CMOs free,...
![Alex Cheeseman](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2023_10_Interview-25_Blog_Featured_Alex_Cheeseman.jpg?width=400&name=2023_10_Interview-25_Blog_Featured_Alex_Cheeseman.jpg)
Attention as a Catalyst for Change
Alex Cheeseman is Head of Enterprise, UK at Outbrain, a technology platform that drives business results by engaging people across the open web. He spoke to Realeyes...
![Rob Hall, CEO Playground XYZ](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2023_10_Interview-25_Blog_Featured_Rob_Hall.png?width=400&name=2023_10_Interview-25_Blog_Featured_Rob_Hall.png)
Helping Advertisers Solve the Attention Puzzle
Playground XYZ CEO Rob Hall spoke to Attention Leaders about how attention success varies by environment, how it needs to be tied to business outcomes, and how...