Using Visual Attention Metrics to Address The Digital Blind Spot in Advertising Effectiveness
We have reached the point where even the most TV-centric brands now invest a majority of their advertising on digital channels like CTV or online video. However, ad...
Attention Top of Mind at ARF Summit
Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications.
Realeyes Enables Advertisers to Test Every Video for the Attention Economy
Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...
Brand-new PreView Changes the Creative Attention Game Forever
I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative. We have always believed that creative...
LinkedIn Head of Media: You Must Have an Attention Strategy
“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...
Realeyes & TVision Partner to Expand Full Suite of Attention Metrics
Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer...
Realeyes & Adelaide Announce Attention Data Partnership
Our advertising industry is moving beyond viewability and into the realm of human resonance and attention. While the advertising landscape of the past was tonnage,...
The CMO Guide: Improving Media Efficiency Through Creative Attention
Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market...
Optimizing for Attention Drives Brand Lift
Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.