The CMO Guide: Improving Media Efficiency Through Creative Attention

Product

Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market video...

Optimizing for Attention Drives Brand Lift

Product

Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.

Mars Leads the Way on CPG Measurement

Product

Pre-testing, the online surveys and polls that ask people their impressions of ads, rarely tell the whole story and often can tell the wrong story. Monitoring and...

Why Creatives Must Start Paying Attention to Attention

Company, Product

What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are not persuaded or entertained. That’s why we...

Realeyes Wins SaaS Awards Newcomer Honor

Company, Product

We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that we...

Revisiting COVID Vaccination PSA Effectiveness as School Opens Up

Product

When we released our Vaccine Ad Report in June, there was a little bit of optimism that come the beginning of the 2021 school year, the world would collectively be in...

Digiday Pays Attention to Realeyes’ Pioneering Technology

Product

Digiday recently got the memo that attention is in. Their article cited Realeyes as a major influence on the power of attention, alongside some of our competitors. Our...

Attention Data API for Predicting In-Market Video Ad Performance

Company, Product

Our patented video attention prediction system, PreView, has steadily gained momentum since its launch in Fall of 2020.

Realeyes Wins AI Excellence Awards for Attention Measurement Solution

Company, Product

We’re proud to announce that our flagship ad -testing product PreView was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence Awards...