Max Kalehoff at ARF Summit

Latest Blog

Attention Top of Mind at ARF Summit

Keith O'Brien

Keith O'Brien

September 16
2 minute read
Read Post
PreView Dashboard

Realeyes Enables Advertisers to Test  Every Video for the Attention Economy

Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...

PreView Dashboard

Brand-new PreView Changes the Creative Attention Game Forever

I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative. We have always believed that creative...

Paulo Provinciali

LinkedIn Head of Media: You Must Have an Attention Strategy

“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...

Mihkel Jäätma and Yan Liu

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer...

Adelaide Reporting Dashboard

Realeyes & Adelaide Announce Attention Data Partnership

Our advertising industry is moving beyond viewability and into the realm of human resonance and attention. While the advertising landscape of the past was tonnage,...

Realeyes and TVision Report

The CMO Guide: Improving Media Efficiency Through Creative Attention

Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market...

Close-up of a man's face wearing glasses that are reflecting his screen.

Optimizing for Attention Drives Brand Lift

Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.

Close up of M&Ms arranged by color

Mars Leads the Way on CPG Measurement

Pre-testing, the online surveys and polls that ask people their impressions of ads, rarely tell the whole story and often can tell the wrong story. Monitoring and...

Two people at home watching video together on a phone

Why Creatives Must Start Paying Attention to Attention

What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are not persuaded or entertained. That’s why we...