Mannequin covering face with hands while another is viewing video on their mobile

Using Visual Attention Metrics to Address The Digital Blind Spot in Advertising Effectiveness

We have reached the point where even the most TV-centric brands now invest a majority of their advertising on digital channels like CTV or online video.  However, ad...

Max Kalehoff at ARF Summit

Attention Top of Mind at ARF Summit

Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications. 

PreView Dashboard

Realeyes Enables Advertisers to Test  Every Video for the Attention Economy

Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...

PreView Dashboard

Brand-new PreView Changes the Creative Attention Game Forever

I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative. We have always believed that creative...

Paulo Provinciali

LinkedIn Head of Media: You Must Have an Attention Strategy

“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...

Mihkel Jäätma and Yan Liu

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer...

Adelaide Reporting Dashboard

Realeyes & Adelaide Announce Attention Data Partnership

Our advertising industry is moving beyond viewability and into the realm of human resonance and attention. While the advertising landscape of the past was tonnage,...

Realeyes and TVision Report

The CMO Guide: Improving Media Efficiency Through Creative Attention

Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market...

Close-up of a man's face wearing glasses that are reflecting his screen.

Optimizing for Attention Drives Brand Lift

Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.