Realeyes Enables Advertisers to Test Every Video for the Attention Economy
Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...
Brand-new PreView Changes the Creative Attention Game Forever
I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative. We have always believed that creative...
LinkedIn Head of Media: You Must Have an Attention Strategy
“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...
Realeyes & TVision Partner to Expand Full Suite of Attention Metrics
Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer...
Realeyes & Adelaide Announce Attention Data Partnership
Our advertising industry is moving beyond viewability and into the realm of human resonance and attention. While the advertising landscape of the past was tonnage,...
The CMO Guide: Improving Media Efficiency Through Creative Attention
Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market...
Optimizing for Attention Drives Brand Lift
Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.
Mars Leads the Way on CPG Measurement
Pre-testing, the online surveys and polls that ask people their impressions of ads, rarely tell the whole story and often can tell the wrong story. Monitoring and...
Why Creatives Must Start Paying Attention to Attention
What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are not persuaded or entertained. That’s why we...