TikTok UGC and Brand Videos Outperform Other Ad Formats In Driving...

Research

The popularity of TikTok is surging thanks to the app’s ability to empower people to create, share and discover highly engaging video content. As users of the app...

Super Bowl LV Ads Lose Attention, Media Costs Rise

Research

With a global pandemic and a divisive political climate, Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the...

Super Bowl LV Live Ad Tracker for Attention Using Emotion AI

Research

4From the first to the last ad of the game, each spot released in the field is rated by its performance to Capture, Retain and Encode audience attention using PreView.

The Best Super Bowl Ads for Audience Attention 2018 - 2020

Research

All eyes are on the Super Bowl. The biggest network TV event of the year claimed 102 million viewers in 2020 at a cost of $5.6 million per 30-seconnd spot. But are...

Radically Boost Video Attention by Using a Happy-Frame Thumbnail

Research

By Jasmine Yang, PhD Student at Columbia Business School The internet has drastically reduced barriers to the distribution of videos through a variety of online video...

Best and Worst UK Christmas Ads for Audience Attention

Research

The competition for consumer attention is fierce leading up to Christmas. It’s crucial to have a campaign that attracts highly distracted audiences, which is why...

CMO Guide For Measuring Attention: Brain Scans

Research, Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

CMO Guide For Measuring Attention: Surveys & Focus Groups

Research, Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....