If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...
Earlier in July, Teads held its online summit ALL EYES ON ATTENTION: SHAPING THE FUTURE OF ADVERTISING, dedicated to measuring and managing attention in advertising.
Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...
In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands...
