CMO Guide For Measuring Attention: Surveys & Focus Groups

Research, Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

Now CMOs Can Predict & Cut The Creatives That Waste Media Budget

Research, Product

“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...

CMO Guide For Measuring Attention: Interaction Metrics

Research, Product, Technology

  Get your CMO Guide to Attention now    If attention is an outcome that leads to sales and customer...

Key Takeaways From Teads' Attention Summit, Featuring Measurement...

Research, Events, Technology

Earlier in July, Teads held its online summit ALL EYES ON ATTENTION: SHAPING THE FUTURE OF ADVERTISING, dedicated to measuring and managing attention in advertising.

Shorter Video Ads Among Top Performers In QSR Industry

Case study, Research, Product, Technology

Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...

People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows

Case study, Research, Events

In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands...

In This Time of Crisis, Faces Matter

Case study, Company, Research, Events

We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from...