People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows

Case study, Research, Events

In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands...

In This Time of Crisis, Faces Matter

Case study, Company, Research, Events

We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from...

Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males

Case study, Research, Product, Technology

Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...

COVID-19 and Brands On Trial

Company, Research, Events

In this period of COVID-19, it is crucial for brands to know what is the right way to connect with their consumers and when is the right time to sell.

Amid COVID-19 Crisis, Smiles Drop 32%

Research

During a sustained global crisis, people go through a sequence of psychological stages, like ensuring their safety and security, then processing the meaning of the...

Short-Form Video In An Age of Distraction

Research

Hopefully, the Coronavirus pandemic will pass quickly and with minimal harm. Either way, we’re accelerating into a new age of consumer distraction and shorter...

10 AI-Powered Insights To Help Brands Optimise Their Short-Form...

Research

Marketers are literally running out of time. With viewer attention at an all-time low and the increasing dominance of mobile as the device of choice, the appetite for...

#emotionAI Research Finds Lowering Ad Load Increases Attention, Brand...

Research

Less really is more in advertising. You only need to look at some recent research we conducted with France Télévisions Publicité to see how.