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Articles on Performance measurement

Research

Measuring the Emotional Impact of Branded Storytel...

The biggest challenge facing marketers these days is not getting their message out – it’s being hear...

Research

Mobile Video Viewers More Emotional and Engaged Th...

People who watch videos on their mobile devices are more likely to have an intense emotional reactio...

Research

New report predicts ‘exponential increase’ of six-...

There’s nothing hotter in the industry right now than six-second ads. But don’t just take our word f...

Research Performance measurement

How emotions are linked to sales: your questions a...

Having presented research about the link between emotional perception of video ads and sales results...

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