CMO Guide For Measuring Attention: Brain Scans

Research, Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

CMO Guide For Measuring Attention: Surveys & Focus Groups

Research, Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

CMO Guide For Measuring Attention: Interaction Metrics

Research, Product, Technology

  Get your CMO Guide to Attention now    If attention is an outcome that leads to sales and customer...

Key Takeaways From Teads' Attention Summit, Featuring Measurement...

Research, Events, Technology

Earlier in July, Teads held its online summit ALL EYES ON ATTENTION: SHAPING THE FUTURE OF ADVERTISING, dedicated to measuring and managing attention in advertising.

NEC and Realeyes Announce Strategic Alliance in Emotion Analysis

Company, Technology

Our mission at Realeyes is to make technology more human, and to bring a trillion more smiles to our planet every single year. Most people know us through our...

Shorter Video Ads Among Top Performers In QSR Industry

Case study, Research, Product, Technology

Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...

Realeyes Surpasses Industry Standards for Understanding Attention &...

Technology

Improved Classification System Surpasses Major Technology Providers and Academic Benchmarks For Facial Coding Realeyes is known for building advanced marketing ...