As our VP of marketing Max Kalehoff wrote in his Forbes article, the growing attention to attention is great for the advertising industry.
That’s why he was excited to share our research at the ARF’s AUDIENCExSCIENCE 2021 conference. And if you missed the event, you can catch the entire presentation below.
We feature the Attentive Reach advertising model and reveal groundbreaking early data from our live mobile attention tracking system.
For example, Mobile apps can have 80% more attention than ads on linear TV. And YouTube has 4.4 times the attention market share of all FB products combined during our preliminary study.
