IT'S WITHIN THESE FOUR METRICS
“If you want to know if he loves you so, it’s in his kiss”, once advised Cher. While perhaps just one criterion is enough to identify the strength of emotions in one’s partner, it gets a bit more complicated if you seek to determine the strength of emotions in customers towards your brand. And why does it matter? Well, because emotions drive behavior – in both lovers and consumers. We wouldn't elaborate on the former just yet, but we’re strongly confident to discuss the latter. Having analyzed thousands of video ads and millions of faces, we know that positive emotions in response to a brand communication are linked to increased social activity, brand advocacy, and even Sales.
SO HOW DO I KNOW?
Additionally to these core six, we measure a series of proprietary metrics derived from those emotions, which can be used in conjunction to determine exactly what we’re after – the strength of viewers’ emotions towards your brand.
Attraction: Let’s call it the first date. This metric denotes whether the video manages to grab the viewer's attention by measuring the peak in surprise within the first 8 seconds of viewing. So yeah, pretty much the same thing as the first date.
Just as in real life, our algorithm values longevity more than the first date, therefore the four metrics are weighted in the following way:
- 20% Attraction
- 20% Engagement
- 30% Retention
- 30% Impact
Isn't it so much easier for you to see whether your customer loves you so (and how much exactly)? Visit Realeyes dashboard to see how you could unlock the full potential of your videos. And before you go, let’s have a Happy Ending - have a look at a video that scored a perfect 10.