Oasis is the second most popular soft drink brand after Coca-Cola in France. In 2012 they launched its film “Be Fruit” created by French creative agency Marcel, using playful fruit based characters (animated by Wizz), which resulted in great social media success. A follow up in 2014 saw the release of the branded-content project: the Papayon Effect, aimed at 15 to 25 year olds.
Video Performance Score
What was the Papayon Effect?
- 3 347 275 Facebook fans
- 800 000 Facebook views
- 157 678 Twitter followers
- 30 000 Twitter mentions
- 3 380 935 YouTube views for «Le Cocoloc»
- 9 058 615 YouTube views for all 4 episodes
The Realeyes EmotionAll® Score enables you to assess the social media performance of your video before you launch or co-ordinate transmedia campaigns, as well as identify which audience the content resonates with. Once you have that intelligence, you can squeeze the juice from your video to maximum effect. Video testing with via facial coding and emotion tracking unlocks potential of your video.