AI is moving into every corner of our lives, from apps that recommend what we buy, to gaming avatars that react naturally, to film CGI that mirrors authentic human expression. But for these to feel real, they need real and accurate human data at the source.
The temptation is to scrape content from the web. It’s cheap, quick, but flawed: patchy coverage, hidden bias, and open to legal exposure. In short, it risks breaking the very trust AI depends on.
Regulations such as GDPR in Europe and CCPA in California make it clear that individuals must consent to how their personal data, including images, voice, and video is used. Ignoring this not only risks hefty fines and lawsuits but can also lead to injunctions that block product launches. In practice, scraped datasets often become liabilities more than assets.
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The difference between AI that feels human and AI that falls flat comes down to the quality of the data behind it. |
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Ethical vision AI data involves clear communication with participants, fair compensation, secure handling of sensitive recordings, and annotation practices that respect cultural differences. It’s about building trust with participants and ultimately with the end-users of the data.
The best AI data strategies aim for both legal compliance as the floor and ethical standards as the celling. It protects the business the people who make the data possible.
For more than a decade, we’ve developed four proven methodologies that allow us to collect human data at different levels of depth, control, and scale, that’s always with participant consent, GDPR/CCPA compliance, and cultural nuance:
1. Online Collection
Create large-scale custom collections by sourcing hundreds of thousands of participants globally using our proprietary platform, ensuring regional privacy compliance and informed consent throughout.
2. Online Platforms
Incorporate specialized online platforms to provide higher-quality participants for more complex projects, capturing tens of thousands of unique recordings with more specific sample sizes, demographics, and more.
3. Mobile Studios
On-site recording with tailored scripts and in-person direction for truly bespoke content. By launching a mobile studio on location with our clients, we can iterate more quickly, and more effectively customize and tailor our collection to the needs of the client in real time.
4. Professional Studio Recordings
Located in Hollywood, we work with professional actors and experienced crew using state-of-the-art equipment and studio-quality production to create the most customized, highest-caliber content possible.
This flexibility means developers, creators, and researchers can choose the right method for their AI project, whether training conversational assistants, powering immersive games, or producing lifelike digital characters.
> View Data Collection Methods
Instant Access to Human Data
Beyond custom projects, our ready-made data library offers an unparalleled starting point with over 8 million individuals recorded, 2 billion AI labels, and coverage across 90 countries. All annotated locally to capture cultural nuance.
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Ethical data, provides peace of mind and the accuracy provides a competitive advantage. |
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Whether your AI is powering a virtual tutor, a gaming companion, or the next generation of on-screen digital actors, you can’t cut corners with data. With Realeyes, you get speed, scale and quality, without compromising on ethics.
If you’re shaping the future of AI, choose data that builds trust. Talk to us about the right methodology or looking to license our data to help bring your vision to life, responsibly.
