PreView Debuts New Contexts, Updated Dashboard Features, and Heatmaps

Realeyes PreView, the world-leading ad effectiveness solution, is a longstanding solution for leading advertisers, agencies and research partners.

This year we delivered a massive breakthrough in Synthetic Testing, but Human Testing is still a ‘gold standard’ of data collection and attention measurement, and we continue to enhance our long-standing technology. 

Realeyes’ human testing is available in 80+ markets as a self-serve API, managed service redirect, or managed service panel and survey.

Updated Contexts

Attention measurement works best when creative and media are viewed together. We have conducted multiple studies that demonstrate how attention differs per platform. We continue to expand our ability to offer as many relevant contextual situations as possible. 

We are excited to introduce new Broadcast Video on Demand (BVOD), CTV, and Social environments to our growing list of contexts. 

➡️ Sign Up or Sign In to access the dashboard and demo studies for free.  

Updated Dashboard 
Charts & Norms: Plot attention and reaction data from multiple exposures to pinpoint creative optimizations. Add sec-by-sec norms to understand how peak moments relate to platform or market expectations. Export all your data to incorporate into your own reporting. 

Dynamic Segmentation: Segment data by demographics (generation, gender), survey response (recall, ad liking) and by customized audience categories.  

 
Public Sharing:  Generate a public permalink to easily share your chart data with anyone, no account required. 

Heatmaps

A recent feature of Realeyes’ Synthetic Testing is predictive heatmaps. Going beyond gaze, Realeyes’ heatmaps predict which aspects of a creative will capture attention and evoke reactions. Attention is a pre-requisite for effectiveness, and reactions are critical to shifting perceptions and creating enduring memories. 

We're excited to bring this new feature to customers within our Synthetic Testing offering. Reach out to your Realeyes representative to learn more!

Human testing remains the go-to approach for high-stakes, “hero” creative where highest fidelity and quality measurement are required. It is a powerful behavioral-based enhancement to conventional ad copy tests using self-reported survey data. 

Human Testing is available as a self-serve API, managed service redirect, or managed service panel and survey.