Dorota takes Realeyes’ emotion analytics technology to the French market, introducing emotional intelligence studies to brands, content producers, agencies; and establishes Realeyes’ footprint in France and neighboring markets.
Realeyes’ CEO Mihkel Jäätma commented: “We see a huge potential in the French market, which is a home to leading luxury, automotive and FMCG brands that are loved across the globe. As European brands embrace emotion measurement and analytics technology, we strengthen our international sales team with Dorota’s impressive industry expertise, managing experience, and profound local knowledge. Having been recently named one of the FT1000 Europe’s Fastest Growing companies, our ambition is to have a solid presence in France.”
Before joining Realeyes, Dorota was entrusted by Euronews with the task of developing product strategy and innovation in the capacity of Product Marketing Director for Euronews and Africanews. Prior to Euronews in 2010, Dorota Smaggia launched the social video platform Unruly in France as Managing Director and member of the EMEA Management Board of Unruly Ltd. In her earlier career, she worked for tech, media, and music companies such as Akamedia, Jamendo, Medialive, XtraMusic, Skyrock. Dorota Smaggia has a degree in Advanced Studies in Linguistics from Université Paris Ouest and a postgraduate degree in French Literature and a BA in Information and Communication.
Dorota Smaggia commented on her appointment: “There is an outstanding opportunity for advertisers and marketers to benefit from emotion analytics provided by Realeyes to create emotionally intelligent content and engage with consumers. It is my privilege to introduce a solution that detects and measures human emotions at scale and speed, to the French market. I am embarking on a fantastic journey with Realeyes today!”