Realeyes, a leading computer vision and emotion AI company, announced the hiring of Max Kalehoff as Vice President of Marketing.
Kalehoff is a veteran in the marketing analytics and technology industries, with over 15 years of leadership experience in growth, product marketing and operations roles with high-growth firms.
He recently operated his own strategy and consulting practice for leaders of customer analytics and AI firms including Velocidi and Emoto.ai. Prior to that, he was the first Chief Marketing Officer of SocialCode, a digital media and analytics company that empowered the world’s largest brands to succeed on platforms like Facebook, Pinterest, Twitter, Snapchat and LinkedIn.
Prior to that, he was the Vice President of Marketing and a member of the founding management team at Clickable, which Syncapse acquired in 2012. He also was the first Vice President of Marketing at BuzzMetrics, which was acquired by Nielsen in 2007.
At Realeyes, Kalehoff will help lead the commercialization of several new computer vision and AI products that deliver transformational emotion and attention measurements to improve customer experience within the video, streaming, gaming and mobile app industries.
“Max has helped launch and scale some of the most influential brands in consumer insights and marketing analytics.”
Mihkel Jäätma, the CEO and co-founder of Realeyes, commented on the company’s newest hire: “Max has helped launch and scale some of the most influential brands in consumer insights and marketing analytics. His deep knowledge of digital media, consumer intelligence and product marketing will position us well for growth in exciting new markets.”
We now have an extraordinary opportunity to transform new markets through products that provide real-time emotion intelligence to drive better user experiences across the world’s largest digital platforms and media properties.
Kalehoff said: “Realeyes earned its reputation as a leader in AI by pioneering best-in-class applications that operationalized emotion measurement for the creative and consumer insights industries. We now have an extraordinary opportunity to transform new markets through products that provide real-time emotion intelligence to drive better user experiences across the world’s largest digital platforms and media properties.”
Using webcams and the latest in computer vision and machine learning technologies, Realeyes measures how people feel as they watch video content online, enabling brands, agencies and media companies to inform and optimize their content and target their videos at the right audiences.
Founded in 2007, the company has offices in New York, Boston, London, Tokyo and Budapest. Customers include brands such as Mars Inc, AT&T, Hershey’s and Coca-Cola, agencies Ipsos, MarketCast and Publicis, and media companies such as Warner Media and Teads.