Realeyes Hires Affectiva's Paula David to Drive US Growth

Paula, who has more than two decades of experience working in commercial, marketing and operational leadership roles for various software start-ups, will be based at the company’s Boston office.

From there she will be responsible for accelerating Realeyes’ revenue growth across the US, with a specific focus on channel partners and media platforms. Using webcams and the latest in computer vision and machine learning technologies, Realeyes measures how people feel as they watch video content online, enabling brands, agencies and media companies to optimize their content and help target their videos at the right audiences.

Customers include brands such as Hershey’s, agencies Ipsos, MarketCast and Publicis, and media companies such as Turner and Oath. The global company – which recently announced a $16.2M funding round led by Draper Esprit to help grow its AI team – also has offices in New York, London and Budapest.

Before joining Realeyes, Paula was VP of Sales and Operations at Affectiva, an MIT Media Lab spin-off company focused on Emotion AI. She joined in 2010, helping to drive substantial revenue for the Boston-based emotion measurement technology company through various strategic global partnerships. 

Before joining Realeyes, Paula was VP of Sales and Operations at Affectiva, an MIT Media Lab spin-off company focused on Emotion AI.

Paula has also worked at WebEx, where she managed the sales and business operations of WebOffice - a $20M business unit within Cisco Systems.

Paula will report directly to CEO Mihkel Jäätma, who co-founded Realeyes while studying at Oxford University.

Jäätma said: “We’re delighted to have someone of Paula’s experience and calibre join the Realeyes team. These are exciting times for the company as we continue to roll out our emotion AI tech platform across the industry, giving marketers the insights and tools they need to maximize the effectiveness of their video campaigns.

“Paula’s arrival will play a crucial role in that rollout across the US, helping to propel Realeyes to the next stage in our journey.”

Paula said: “I’m thrilled to join the Realeyes team and I'm really looking really forward to helping to take the company to the next level in the US. Realeyes is a forward-thinking company and its ground-breaking emotional tech will help marketers make smarter decisions on how best to engage their consumers.” 

Despite around 70% of marketing outcomes being driven by the effectiveness of the creative, only 10% of budgets are invested in that key success driver across the industry (source: Realeyes), meaning a lot of money is wasted on media that simply doesn’t deliver. Realeyes’ emotional tech platform quantifies the effectiveness of a creative and provides marketers with the tools they need to smash their campaign goals.  

About Realeyes

Realeyes from Realeyes on Vimeo.

Using webcams and the latest in computer vision and machine learning technologies, Realeyes measures how people feel as they watch video content online, enabling brands, agencies and media companies to optimize their content and help target their videos at the right audiences.

Founded in 2007, the global company has offices in New York, Boston, London and Budapest. Customers include brands such as Mars, Hershey’s and Coca-Cola, agencies Ipsos, MarketCast and Publicis, and media companies such as Turner, Teads and Oath.

Contact details

Email: David Waterhouse

Communications Director, Realeyes