Partnership gives Japanese marketers access to UK company’s AI-powered ad solutions
Realeyes’ tech enables desktop and mobile devices to measure human emotions and attention levels using webcams
TOKYO, LONDON – June 27, 2019 – Realeyes, whose AI-powered solutions help brands such as Coca-Cola, Expedia and AT&T maximise the impact of their marketing campaigns, today stepped up its Asian expansion plans by announcing it has partnered with international business development consultancy Intralink.
The London-based Emotion AI company, which recently announced a $12.4M funding round led by Draper Esprit and NTT DOCOMO Ventures, Inc., the VC arm of Japan's leading mobile operator, has appointed Intralink to drive the growth of its business in Japan.
Intralink specialises in helping western companies – particularly innovative technology firms – expand into East Asia. The partnership will give marketers in Japan – the third largest ad market in the world – access to Realeyes’ industry-leading ad solutions.
Using the latest in AI and computer vision, Realeyes’ technology enables any mobile or desktop webcam to measure the emotions and attention levels of consumers as they watch content. Realeyes’ Emotion AI platform enables brands, agencies and media companies to quantify and optimise the effectiveness of their creative and informs their media buying strategies.
The London company also uses AI to analyse the word-for-word sentiment of viewers’ custom survey responses, giving brands an additional layer of data to optimise their marketing campaigns.
Realeyes CEO Mihkel Jäätma, who co-founded the company while studying at Oxford University, said: “We couldn’t be more excited about Intralink offering our AI solutions to advertisers across Japan. The third largest in the world, it’s an ad market that fully embraces new technology and innovation. Realeyes’ ground-breaking ad solutions enables marketers to measure the effectiveness of their creatives at scale, giving them greater ROI on their campaigns and minimising risk.
"Intralink has the industry know-how, along with a powerful network of contacts, that makes them the perfect partner to help us expand into the lucrative Asian market."
“Intralink has the industry know-how, along with a powerful network of contacts, that makes them the perfect partner to help us expand into the lucrative Asian market.”
Intralink CEO Greg Sutch said: “Our Tokyo team now has the exciting job of representing Realeyes in Japan, using our market knowledge and contacts to sell the company’s pioneering technology to brands, focus group firms and marketing agencies in the country.”
As well as helping the company expand into Asia, the $12.4M investment will be used to develop Realeyes’ technology beyond the marketing sector and into new areas such as smart cities, mental wellbeing and robotics.
Other investors are Global Brain, the largest VC fund in Japan, plus previous investors Karma Ventures and The Entrepreneurs Fund.
Headquartered in London, Realeyes also has offices in New York, Boston and Budapest. Customers span ad agencies, market research firms and major brands — including global giants Publicis, Warner Media, Coca Cola, AT&T, Expedia and Mars.
Using webcams and the latest in computer vision and machine learning technologies, Realeyes measures how people feel as they watch video content online, enabling brands, agencies and media companies to optimize their content and help target their videos at the right audiences.
In June 2019, the company announced a $12.4M (€11M) funding round, led by Draper Esprit, and NTT DOCOMO Ventures, Inc., the VC arm of NTT DOCOMO INC, Japan's leading mobile operator.
Founded in 2007, the global company has offices in New York, Boston, London and Budapest. Customers include brands such as Mars, AT&T, Hershey’s and Coca-Cola, agencies Ipsos, MarketCast and Publicis, and media companies such as Warner Media and Teads.
Intralink is an international business development consultancy which specialises in East Asia. It enables western companies to expand in Asia, and Asian companies to forge partnerships with companies in the west.
The company has more than 75 employees, a 29-year track record and offices in China, Japan, South Korea, Taiwan, America and the UK. It goes beyond developing market expansion strategies, playing a hands-on role in driving sales and partnerships for its clients in East Asia.
Intralink has recently won a Queen’s Award for Enterprise in the UK and, in the US, a President’s Award for Export Service.
Email: David Waterhouse