Revisiting COVID Vaccination PSA Effectiveness as School Opens Up
The question of how to deal with the millions of Americans who have chosen not to get vaccinated against COVID-19 is often framed in the starkest terms.— Advertising Insider (@AdsInsider) August 23, 2021
Here are better options, according to advertising experts. 👇https://t.co/09EikMsZkP pic.twitter.com/LRCC4XJtOT
- There is no one perfect ad that will appeal to all political and racial groups. They should include input from those groups, including creative direction, and speak to what motivates them specifically.
- Using agile production methods to respond to changing dynamics to make the most effects ads
- Take advantage of predictive tools to more scientifically know which ads will be the most likely to succeed.