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Rio Olympics 2016: The Full Rankings

By Costanza Scarpa

We partnered with audience platform Lucid to to test the emotional reactions of over 4,5000 people in the US, collecting over 18,000 ad views to 66 Olympic commercials. 

The US may have swept to the top of the Rio medals table, but which Olympic commercials actually made it to the top of the podium? Ad Week featured the top ten commercials from our study - and the table below covers all 66. Click on the campaign names to view each emotional chart within the dashboard, or check out our own insights on who made the top ten, and why.
 
Position   Brand Campaign  % Better than Score
1st Hershey's Hello From Home Simone Biles 92.5 9
2nd TD Ameritrade Hopeful #likeyou 90.0 9
3rd Panasonic Neymar Jr.'s Challenge Vol.2 Blindsoccer 90.0 9
4th Hershey's Hello From Home Jordan Burroughs 89.4 9
5th Adecco Group Gymnastics 89.4 9
6th Nissan Bolt Vs Flame 89.3 9
7th Minute Maid #doingood 88.1 9
8th Visa The Shopping List 87.2 8
9th Panasonic Neymar Jr.'s Challenge Vol.1 Badminton 86.6 8
10th Bounty Quicker than Chloe feat Allyson Felix 85.2 8
11th P&G Strong 84.1 8
12th Pampers  Olympic Baby Dreams 81.6 8
13th Adecco Group Go Team USA 79.2 8
14th Zico Coconut Water The Letter 76.9 7
15th Visa The Carpool to Rio 75.0 7
16th Gatorade Never Lose the Love 74.4 7
17th McDonald's  Friends Win! 73.8 7
18th Panasonic  Neymar Jr. Olympic/Paralympic 66.4 7
19th Milk Life Milk Builds Champions 65.6 7
20th United One Journey. Two Teams 62.0 6
21st Liberty Mutual Insurance Medals 62.0 6
22nd BP The Energy Within 61.5 6
23rd Smuckers Team up for Rio 2016 60.2 6
24th Samsung The Chant 59.9 6
25th Visa  The Heart 59.6 6
26th Mario & Sonic At the Rio 2016 Olympic Games 59.1 6
27th Nissan Be The Heartbeat 57.3 6
28th OMEGA At the Olympic Games 56.8 6
29th Coca-Cola Gold Feelings 56.1 6
30th TD Ameritrade A U.S. Olympian's Mission to Medal 55.4 6
31st Zico Coconut Water The Moment 55.4 6
32nd Under Armour Rule Yourself - Women's Gymnastics 55.4 6
33rd OMEGA Recording Olympic Dreams Since 1932 55.4 6
34th Always  #LikeAGirl Keep Playing 53.7 6
35th Samsung  The Anthem 52.1 6
36th Chobani  #NoBadStuff Anthem 52.1 6
37th Milk Life Mother's Notes 51.6 6
38th Citi Progress 51.6 6
39th Under Armour  Rule Yourself - Michael Phelps 50.7 6
40th Gillette  Perfect Isn't Pretty 50.7 6
41st Gillette Venus Gabby Douglas Moves Like No Other 50.6 6
42nd TD Ameritrade Big Dreams, Complete Focus 50.4 6
43rd New Balance 7 Billion 49.3 5
44th Powerade The Power  Of Blue Blood 49.3 5
45th Powerade Run - Lopez Lomong 47.2 5
46th Bridgestone  DriveGuard 47.2 5
47th Coca-Cola Gold Actions 45.4 5
48th TD Ameritrade The Bryan Brothers' Last Run At Gold 44.1 5
49th TD Ameritrade  The Redemption Story of Mariel Zagunis 41.1 5
50th Tide The Evolution of Power 40.9 5
51st Nike  #ToVictory 40.9 5
52nd Atos Rio 2016 - Digital Journey 39.8 5
53rd Reebok Pushing Limits 38.2 5
54th Deloitte Forever the Games 38.2 5
55th Powerade Undisputed 38.2 5
56th Dick's Sporting Goods Sleep. Vault. Repeat. 31.3 4
57th TD Ameritrade Two Hurdlers, One Olympic Dream 31.0 4
58th Rio Olympic Games 2016 Together  - Official Olympic Campaign 29.8 4
59th NBC Inspired by Greatness 28.8 4
60th Kelloggs  What Gets You Started? 28.4 4
61st Dick's Sporting Goods  The Contenders 28.0 4
62nd Dick's Sporting Goods  Gold 26.2 4
63rd Under Armour  Rule Yourself - Memphis Depay 21.6 3
64th Core Power Choose To Be Awesome 20.9 3
65th Powerade Claressa Shields 17.5 2
66th Head & Shoulders David Boudia 7.0 2

These ad rankings are based on individual adverts’ EmotionAll scores – a 1 to 10 performance score which compares videos’ emotional performance across our entire database of over 7000+ previously-tested campaigns. This EmotionAll® score can be segmented by age or gender as well. Emotion recognition technology was used to collect emotion data.
 
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by Costanza Scarpa

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