Synthetic AI Attention Tests Industry Leading Ads

We used our PreView Synthetic Testing API Demo to test various trending ads and demonstrate how Realeyes AI instantly measures attention. The demo provides a Predicted Attention Score, automated recommendations to optimize performance, along with highlighting which specific scenes impact the score.  

	Actions   Simple red, amber, green thresholds for easy decisioning  on whether to launch, optimize or drop a creative from the marketing mix.
	Attention Potential   A 0 to 100 score that predicts overall creative performance  as well as score for each scene.
	Heatmap   Frame-by-frame predicted focus of audience attention.
	Recommendations   Overall recommendation and scene-by-scene recommendations on where to optimize audience attention

Uber Trains, now on Uber – Gina 
This ad, which won a 2024 Cannes Gold Lion for Use of Humor, scored successfully with Realeyes’ Synthetic Attention tools for two reasons. One, it introduced the brand early on (seven seconds in) and kept it in focus during periods of high attention.

Two, it sustained attention through its use of humor; specifically, porting the experience of hailing an Uber car with getting on a train, which created a hilarious confusion between the customer and the conductor. The ad scored an 81 out of 100 on our Synthetic Attention Score.

Brand: Uber 
Agency: Mother, London 
Location: United Kingdom 
Date: 2023 

BK Melts - Flame Grilled Layers
This ad, which was on a recent iSpotTV’s most watched list, scored a 63 on Realeyes’ Synthetic Attention tool. The ad introduces the Burger King brand visually and audibly immediately, which is a strong plus. But the ad introduces three different menu options at once, likely creating a cognitive overload in some viewers. Other recommendations are to have a persistent brand logo on screen and increasing the size of the text that introduces the three menu items. 

Brand: Burger King 
Agency: PhD 
Location: United States 
Date: 2024 

Volvo – For Life (Mock Ad)  
An individual creator used AI to create this mock Volvo ad in 24 hours to demonstrate how the technology has improved. The creative scored a 59, with several recommendations for improvement, including character closeups and introducing different types of shots to increase engagement.  

Brand: Volvo 
Agency: N/A 
Location: N/A 
Date: 2024 

What The Fast 
This Cannes Lions Gold-winning ad scored 59 on Realeyes’ Synthetic Attention tool. While the advertisement showed the brand and the app early, attention waned when the setup for several scenes repeated. The repetition meant there was a heavy lift for the spoken dialogue to shine through. A future consideration would be to vary the scenes that demonstrate the point of the app (that it’s very fast). 

Brand: First Choice 
Agency: Leo Burnett 
Location: Thailand 
Date: 2024 

The Origin of Toys ‘R’ Us  
This ad, created almost completely by AI tool Sora, has created a groundswell of both buzz and controversy. But how did it score with Realeyes’ synthetic tool? It scored 58, which means it needs improvement. Toys R’ Us and its history were the focus of the ad, so that helped. But feedback was that while the creative was visually complex, it would not garner much attention through multiple scenes. It seems this AI-generated creative needs more experimentation to produce a higher attention score.  

Brand: Toys ‘R’ Us 
Agency: In-house Team
Location: United States 
Date: 2024