In his TEDx talk "Humanising data through emotion measurement" Realeyes' CEO Mihkel Jäätma gives a full account of what emotion analytics could mean for business, discusses the role of emotions in data-driven decision making, and takes a sneak peek into the future of emotion AI.
With the advent of big data, data-driven decision making is fast becoming standard. From your job application, to your credit rating, your health or your love life - algorithms are making the big decisions. But where does that leave us? Mihkel describes how emotion measurement technology enables us to bring in an essential human element to all this data - making those decisions better, and fairer for everyone.