Vidmob Integrates Realeyes Attention to its Creative Data Platform

First three global brand advertisers to pilot integrated solution for creative effectiveness.
 
Creative attention metrics represent one of the biggest opportunities for advertisers to address the need for more campaign performance and accountability. According to the ARF advertising model, attention is the dividing line between ad delivery and ad effect. Attention is validated to predict future sales.

Today Vidmob and Realeyes announced a new partnership that will embed Realeyes attention metrics into Vidmob’s leading creative data platform. 

Vidmob’s AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices and ensure those learnings are applied across all flighted media.  

Realeyes is a market leader in attention measurement, trusted by top brands to improve ad performance and grow sales. Trained on its fully consented webcam attention data from 17 million human test sessions, the company now provides instant attention predictions at digital scale.  

The partnership unites Vidmob and Realeyes tech to score attention performance for every ad from any ad account linked to Vidmob. The partnership will also enhance Vidmob’s creative analytics with AI-generated recommendations on how to improve ads to capture more attention and make media investments work harder. VidMob's integration with Realeyes significantly enhances its already robust analytical capabilities. With an impressive 3 trillion creative tags linked to performance, the Vidmob platform has analyzed 1.3 trillion ad impressions, 25 billion creative tags, and 18 million creative assets. 

“The partnership unites Vidmob and Realeyes tech to score attention performance for every ad from any ad account linked to Vidmob. ”  Allex Collmer, CEO of Vidmob.

“Attention is the dividing line between ad delivery and ad effect, and is a strong predictor of a brand’s future sales,” said Alex Collmer, Vidmob CEO and Co-Founder. “Vidmob’s partnership with Realeyes to integrate attention data is another key step in the journey to marry creative data with all of the behaviors that marketers care about, thus helping them make ads and media campaigns more impactful while driving effectiveness on a global scale.”  

“The volume of creative assets to be managed across multiple ad networks has ballooned in recent years,” said Mihkel Jäätma, CEO of Realeyes. “Generative AI tools and dynamic content systems are only accelerating this trend. The deprecation of third-party cookies is forcing advertisers to rethink how to understand and connect with consumers. All these forces present a new mandate for advertisers to gain greater control over their creative performance.”  

The first trials are launching in Q2 with three global brands and will be available mainstream in Q3. Advertisers interested in accessing Realeyes creative attention data via Vidmob should contact their Vidmob or Realeyes representative. 


About Vidmob 
Vidmob is The Creative Data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media.

Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data. 

About Realeyes  
Using front-facing cameras and the latest in computer vision AI, Realeyes measures attention and emotion reactions as people watch video content, enabling brands, agencies and media platforms to inform and optimize their content and target their videos to the right audiences. Realeyes’ technology applies facial coding to predictive, big-data analytics, driving business outcomes. Customers include brands such as Mars, Hershey’s, and Church & Dwight, platforms like Meta, Google, Teads, and Seedtag, and leaders in advertising effectiveness including Kantar.  

Contacts 

Jackie Paulus - jackie@vidmob.com  
Keith O’Brien - keith.obrien@realeyesit.com