Vidmob Integrates Realeyes Attention to its Creative Data Platform
First three global brand advertisers to pilot integrated solution for creative effectiveness. Creative attention metrics represent one of the biggest opportunities...
Data Quality Pledge Gaining Momentum
Quality should be the North Star of the consumer data industry, but bad incentives and lack of education has delayed the industry’s appetite to fix it. Buyers pushed...
CreativeX and Realeyes Join Forces to Launch AttentionX
AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot integrated solution...
Kantar and Realeyes Join Forces to Fix Survey Fraud
In an era where survey results fuel $1 trillion in business decisions, ensuring the integrity of survey data is incredibly important. But the rise of generative AI...
Brand-new PreView Changes the Creative Attention Game Forever
I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative. We have always believed that creative...
Distinguished Ad Leaders Form Realeyes’ Attention Advisory Board
One of the best ways to improve advertising and customer experience is by harnessing attention metrics. Attention is both predictive and a prerequisite for any...
Realeyes & Adelaide Announce Attention Data Partnership
Our advertising industry is moving beyond viewability and into the realm of human resonance and attention. While the advertising landscape of the past was tonnage,...
How to Pull Off a 75-Person Company Offsite in VR
In December 2020, Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together...
Now CMOs Can Predict & Cut The Creatives That Waste Media Budget
“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...