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Christmas

Christmas Starts Early for UK Retailers

UK Retailers have already begun going in to battle, the turkey’s already basted and the knives are o...

Christmas Ad ranking

AI-Powered Insights On How to Create The Perfect C...

The John Lewis ad is almost here – and with it the official start of the Christmas period. Sure, it’...

Christmas Ad ranking

“The Long Wait” Is The Most Effective John Lewis C...

Tear-inducing 2011 campaign at top of UK retail store’s Xmas tree, according to Realeyes’ face-readi...

Christmas Ad ranking

The Most Effective Christmas campaigns of 2017

Feeling Christmassy yet? With the launch of the new John Lewis ad just around the corner – the offic...

Halloween

How Advertisers Can Grab People's Attention This H...

Getting noticed this Halloween is not easy for advertisers. Brands looking to make the most of the h...

Halloween

5 Unintentionally Creepy Children’s Ads That'll Ha...

It’s Halloween. A time to dress up, overdose on sugary treats and scare ourselves and our loved ones...

Halloween

Halloween 2018: The Scariest Ads Of All Time

Halloween is here - hooray! Yes, that annual event when the entire family celebrate everything that ...

Research

Measuring the Emotional Impact of Branded Storytel...

The biggest challenge facing marketers these days is not getting their message out – it’s being hear...

Attention

How AI Can Help Brands Be Heard In The Age Of Dist...

The other weekend I caught myself juggling between six different connected devices at the same time.

Attention

New AI-Powered Metric Tells Brands How Much Attent...

Advertisers can now find out how much attention their ads will attract before they are launched than...

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