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Not All Attention is Equal

Keith O'Brien

Keith O'Brien

September 28
4 minute read
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Max Kalehoff at ARF Summit

Attention Top of Mind at ARF Summit

Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications. 

PreView Dashboard

Realeyes Enables Advertisers to Test  Every Video for the Attention Economy

Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...

PreView Dashboard

Brand-new PreView Changes the Creative Attention Game Forever

I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative. We have always believed that creative...

Paulo Provinciali

LinkedIn Head of Media: You Must Have an Attention Strategy

“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...

Sorin Patilinet and Alex Browne presenting at MADFest

Mars, GSK Approach to Attention Highlights at ICOM Roundtable

Brands and measurement providers shared how attention measurement is the metric of the future at both the ICOM Summit Roundtable - Business Case for Attention and...

Attention Council Salon

Debate to Define Attention Continues at Attention Council CIMM Salon

The Attention Council recently held the Inaugural Coalition for Innovative Media Measurement (CIMM) Salon, where members shared their approaches to attention metrics...

Alex Browne Speaking at MAD//Fest

Presenting Award-Winning Attention Measurement Tool at MAD//Fest

"ATTENT!ON, ATTENT!ON, ATTENT!ON" the bear cries from this year’s MAD//Fest. Attention is on every advertiser’s agenda, which is why Realeyes is proud to be part of...

Teads Attention Program

Realeyes Launch Partner in Teads Attention Program

Teads announced at Cannes the launch of its Attention Program, which features creative and attention quality metrics from Realeyes and provides clients with...

Martin Salo, Sorin Patilinet & Max Kalehoff

Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award

Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.