Realeyes Launch Partner in Teads Attention Program

Company

Teads announced at Cannes the launch of its Attention Program, which features creative and attention quality metrics from Realeyes and provides clients with multi-screen...

Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award

Company, Events

Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Company, Product

Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer their...

Mars and Realeyes Recognized by ANA for Marketing Data Strategy

Company

Realeyes, along with our partner Mars, Inc., is proud to be named with honorable mention and among the top five entrants for the 2022 ANA ECHO Marketing Data Strategy...

Distinguished Ad Leaders Form Realeyes’ Attention Advisory Board

Company

One of the best ways to improve advertising and customer experience is by harnessing attention metrics. Attention is both predictive and a prerequisite for any business...

Realeyes & Adelaide Announce Attention Data Partnership

Company, Product

Our advertising industry is moving beyond viewability and into the realm of human resonance and attention. While the advertising landscape of the past was tonnage, the...

The CMO Guide: Improving Media Efficiency Through Creative Attention

Product

Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market video...

Optimizing for Attention Drives Brand Lift

Product

Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.

Halloween is an Untapped Opportunity for Candy Brand Advertising...

This past weekend, a sizeable portion of the world began celebrating Halloween. And while the pandemic is still a constant threat, the availability of vaccines means...