![](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_07_Synthetic_Demo_QSRs_Blog_Featured.jpg?width=768&name=2024_07_Synthetic_Demo_QSRs_Blog_Featured.jpg)
Latest Blog
Quick Service Restaurant Ads Tested in an Instant for Viewer Attention
![Colin Pye](https://cdn2.hubspot.net/hub/430281/hubfs/ColinPye_640.jpg?width=100&name=ColinPye_640.jpg)
Colin Pye
![Video file being uploaded](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_07_Synthetic_Demo__Blog_Featured.jpg?width=400&name=2024_07_Synthetic_Demo__Blog_Featured.jpg)
Synthetic AI Attention Tests Industry Leading Ads
We used our PreView Synthetic API Demo to test various trending ads and demonstrate how Realeyes AI instantly measures attention. The demo provides a Predicted...
![Sorin, Anastasia and Mihkel speaking at MadFest 2024](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/MADFest%202024_%20Mars%2c%20Realeyes%2c%20CreativeX_01-live.jpg?width=400&name=MADFest%202024_%20Mars%2c%20Realeyes%2c%20CreativeX_01-live.jpg)
The 'Synthetic' Future of Ad Testing is Here
Throughout our history, Realeyes has combined human creative testing with advanced technology, including artificial intelligence and machine learning, to parse...
![Shopping on Amazon](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_06_ATLAS-Project_Amazon_Phone.jpg?width=400&name=2024_06_ATLAS-Project_Amazon_Phone.jpg)
How Attentive Ads are a Great Predictor of Sales Lift
A study by eye square, utilizing Realeyes attention measurement technology, found that attention on vertical video is a great predictor of future purchases on Amazon.
![Face Verification](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_06_Verify_Face-Verification.jpg?width=400&name=2024_06_Verify_Face-Verification.jpg)
How Face Verification Will Save Advertisers Billions in Flawed Spend
Realeyes is on a mission to improve consumer data quality, which we believe will fix flawed decisions coming from 40%+ fake data that has historically been too...
![ARF Attention Measurement Validation Initiative: Phase 2 Report](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_06_ARF_ValidationBlog_Featured.jpg?width=400&name=2024_06_ARF_ValidationBlog_Featured.jpg)
Realeyes’ PreView Attention Tech Featured in ARF Attention Validation
Creative is the largest driver of business outcomes, including sales. It is responsible for 69% of success, according to the Advertising Research Foundation (ARF)....
![Young man working several computers](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_06_Verify_1T_Fraud_Blog_Featured.jpg?width=400&name=2024_06_Verify_1T_Fraud_Blog_Featured.jpg)
Why Consumer Data Fraud Impacts $1T in Business Decisions
This is the third in a series of blogs that explain how Realeyes’ Verify is the solution to fix a broken survey industry.
![Videos with different scores](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_06_06_Realeyes_Vidmob-graphic.jpg?width=400&name=2024_06_06_Realeyes_Vidmob-graphic.jpg)
Vidmob Integrates Realeyes Attention to its Creative Data Platform
First three global brand advertisers to pilot integrated solution for creative effectiveness. Creative attention metrics represent one of the biggest opportunities...
![Erez Levin](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_05_Interview-34_Blog_Featured_Erez-Levin.jpg?width=400&name=2024_05_Interview-34_Blog_Featured_Erez-Levin.jpg)
The Human Element Necessary for AI-Powered Attention
Erez Levin spent thirteen years at Google, most recently serving as US Agency Senior Data Transformation Lead. He's now Principal at Emet Advisory, where he helps...
![Mihkel Jaatma and Max Kalehoff at I-COM, Malaga](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2024_05_i-Com_Award-Blog_Featured.jpg?width=400&name=2024_05_i-Com_Award-Blog_Featured.jpg)
Kantar and Realeyes Win I-COM Data Creativity Award
Kantar and Realeyes have achieved another significant milestone by winning the I-COM Data Creativity Award in the ID Resolution Category. This prestigious...