CMO Guide For Measuring Attention: Facial Coding

Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

How a soundtrack encouraged cinema-goers to tackle world hunger

The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global...

The Science of Attention and Emotion AI In Advertising Effectiveness:...

Case study, Events, Product

Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...

CMO Guide For Measuring Attention: Brain Scans

Research, Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

CMO Guide For Measuring Attention: Surveys & Focus Groups

Research, Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

Now CMOs Can Predict & Cut The Creatives That Waste Media Budget

Research, Product

“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...

CMO Guide For Measuring Attention: Interaction Metrics

Research, Product, Technology

  Get your CMO Guide to Attention now    If attention is an outcome that leads to sales and customer...

Key Takeaways From Teads' Attention Summit, Featuring Measurement...

Research, Events, Technology

Earlier in July, Teads held its online summit ALL EYES ON ATTENTION: SHAPING THE FUTURE OF ADVERTISING, dedicated to measuring and managing attention in advertising.