Mars Leads the Way on CPG Measurement

Product

Pre-testing, the online surveys and polls that ask people their impressions of ads, rarely tell the whole story and often can tell the wrong story. Monitoring and...

Realeyes Presentation at the ARF [WATCH]

Events

As our VP of marketing Max Kalehoff wrote in his recent Forbes piece, the growing attention to attention is great for the advertising industry. That’s why he was...

Why Creatives Must Start Paying Attention to Attention

Company, Product

What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are not persuaded or entertained. That’s why we...

Realeyes Wins SaaS Awards Newcomer Honor

Company, Product

We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that...

Revisiting COVID Vaccination PSA Effectiveness as School Opens Up

Product

When we released our Vaccine Ad Report in June, there was a little bit of optimism that come the beginning of the 2021 school year, the world would collectively be...

Dell Technologies, Realeyes discuss attention and emotion AI

Technology

We were pleased to be featured in a Dell Technologies story about attention and artificial emotional intelligence (AEI), the field we are pioneering. The author...

Digiday Pays Attention to Realeyes’ Pioneering Technology

Product

Digiday recently got the memo that attention is in. Their article cited Realeyes as a major influence on the power of attention, alongside some of our competitors....

Realeyes Study Determines Which Sports Drive the Highest Emotional...

Billions of people around the globe watch a variety of sports, but which ones truly capture the emotion of the most people? We were happy to use our Emotion...

Attention Data API for Predicting In-Market Video Ad Performance

Company, Product

Our patented video attention prediction system, PreView, has steadily gained momentum since its launch in Fall of 2020.