ARF Attention Measurement Validation Initiative: Phase 2 Report

Realeyes’ PreView Attention Tech Featured in ARF Attention Validation

Creative is the largest driver of business outcomes, including sales. It is responsible for 69% of success, according to the Advertising Research Foundation (ARF)....

Young man working several computers

Why Consumer Data Fraud Impacts $1T in Business Decisions

This is the third in a series of blogs that explain how Realeyes’ Verify is the solution to fix a broken survey industry.

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Vidmob Integrates Realeyes Attention to its Creative Data Platform

First three global brand advertisers to pilot integrated solution for creative effectiveness. Creative attention metrics represent one of the biggest opportunities...

Erez Levin

The Human Element Necessary for AI-Powered Attention

Erez Levin spent thirteen years at Google, most recently serving as US Agency Senior Data Transformation Lead. He's now Principal at Emet Advisory, where he helps...

Mihkel Jaatma and Max Kalehoff at I-COM, Malaga

Kantar and Realeyes Win I-COM Data Creativity Award

Kantar and Realeyes have achieved another significant milestone by winning the I-COM Data Creativity Award in the ID Resolution Category. This prestigious...

Business people holding hands

Data Quality Pledge Gaining Momentum

Quality should be the North Star of the consumer data industry, but bad incentives and lack of education has delayed the industry’s appetite to fix it. Buyers pushed...

A green eye with 'AttentionX' written over it

CreativeX and Realeyes Join Forces to Launch AttentionX 

AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot integrated solution...

Anna Estlund

Navigating the Attention Trail

Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its...

Robot

Panels are Failing to Combat Fraud Effectively

This is a series of blogs that explain how Realeyes’ Verify is the solution to fix a broken survey industry.