A Bold New Era: Jaguar Rebrand Hits the Road to Drive Sales
Jaguar's declining sales figures necessitated a bold departure from convention to differentiate itself from competitors. The brand's 'New Era' relaunch strategy with...
PreView Adds Predicted Performance by Market, Demographic & Ad Format
We are excited to announce the latest version of our PreView solution, which introduces the ability to predict attention scores and sales impact across countries,...
PreView AI Metrics Linked to Performance Such as Sales & Brand Lift
Realeyes’ Human Attention measurement has long been validated against outcomes across the funnel, from awareness to sales. We have now also proved that Realeyes’ AI...
Grip and Realeyes to Deliver Attention-Optimized Ads for CPG Brands
Realeyes is proud to announce a new partnership with Grip, the leading platform in end-to-end content generation, aimed at improving the effectiveness of digital...
Dentsu Japan Launches Attention Report & New Creative Excellence Solution
Today marks the launch of Dentsu’s International Brands Attention Economy Program. Dentsu has brought together Realeyes, Lumen Research, and a coalition of partners...
Winning Consumers’ Attention in the First Critical Few Seconds
Siim Säinas, Google Social Measurement & Insights Manager APAC, leads marketing measurements, insights, and strategic analytics projects in 16 markets. He spoke to...
Realeyes Assists IAB Attention Task Force in its Explainer Series
Realeyes is proud to contribute to the IAB Attention Task Force, which is developing a series of resources to educate and align the ad industry’s adoption of...
Reddit's AI Acquisition Proves Importance of Creative Data in Media
The recent acquisition by Reddit of Memorable AI demonstrates how much importance leading publishers are placing on performance data about ads – not simply the media...
Realeyes Unveils Revolutionary AI-Powered Heatmaps Technology
Heatmaps have long been an integral part of the advertising industry, especially attention measurement. From website measurement to tracking ads, marketers have...