Can a CMO instantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common among...
In December 2020, Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together our...
The competition for consumer attention is fierce leading up to Christmas. It’s crucial to have a campaign that attracts highly distracted audiences, which is why...
Those who are already familiar with Realyes will know us for our application of computer vision and emotion AI technology to empower advertisers and media platform...
COVID-19 has shocked the world and sent economies spinning, and many home-goods brands have benefitted from consumers spending more to keep their homes and themselves...
Key findings Biden ads are more effective at luring and sustaining audiences, however both candidates’ ads struggle to engage audiences and drive their message...
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global...
