Video - How CMOs Can Save $20 Million On $100 Million Ad Spend

Events

Can a CMO instantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common among...

How to Pull Off a 75-Person Company Offsite in VR

Company, Events

In December 2020, Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together our...

Best and Worst UK Christmas Ads for Audience Attention

Research

The competition for consumer attention is fierce leading up to Christmas. It’s crucial to have a campaign that attracts highly distracted audiences, which is why...

A Mission to Create a Trillion More Smiles Per Year

Company, Product, Technology

Those who are already familiar with Realyes will know us for our application of computer vision and emotion AI technology to empower advertisers and media platform...

Why Attention in Advertising Is Your Best Path to Sales

Product

(This is a summary of a full article featured in Forbes)

Home-Care Brands Profit During COVID-19, Not Because of Great Ads

Case study

COVID-19 has shocked the world and sent economies spinning, and many home-goods brands have benefitted from consumers spending more to keep their homes and themselves...

Presidential Election Video Ads Struggle to Win Attention

Case study

Key findings   Biden ads are more effective at luring and sustaining audiences, however both candidates’ ads struggle to engage audiences and drive their message...

CMO Guide For Measuring Attention: Facial Coding

Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

How a soundtrack encouraged cinema-goers to tackle world hunger

The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global...