The Tremendous Opportunity in Attention Measurement
Ethan Rapp just wrapped up a 10-month project at the ARF where he was responsible for cataloguing the full suite of attention providers. He shared what he learned in...
Let the Attention Data Tell the Story
Sam Mansour is senior manager, product management at Oracle, has witnessed the significant changes in advertising metrics from the publisher, creative, media and...
Moving Beyond Viewability to Focus on Consumer Engagement
Snap’s Hannah Richardson has prioritized marketing effectiveness throughout her career in the marketing, PR and advertising industries. She is now group manager,...
Moving Towards an Attention Revolution in Advertising
Thaer Namruti, EVP Global Data and Technology, Publicis Groupe has been involved in advances in attention measurement for many years, having witnessed the birth of...
From Engagement to Conversion: The Role of Attention in Advertising
Irina Dzyubinsky, CPO at Mediaprobe, discussed the expanding landscape of attention providers, why measuring emotion is so important, what needs to happen to create...
Pushing Attention Forward During its Formative Years
Jon Watts, Managing Director, ARF’s Coalition for Innovative Media Measurement Longtime consultant Jon Watts has always been on the cutting edge of advertising...
ARF Winning Paper Upends Industry Norms About Digital Environments
The following is an excerpt from the ARF AudiencexScience 2023 award-winning paper, Decode Digital Video Attention by Environments in the Wild. In recent years, the...
Next in Media Podcast: Mars & Realeyes on Attention’s Business Impact
Michael Shields' Next in Media podcast hosted our VP of growth and marketing Max Kalehoff and Sorin Patilinet, Senior Director Consumer Insights at our partner Mars....
A Master Thesis: Unpacking the Definition of ‘Attention as a Metric’
Kenan Buhić, author and IT project manager at Arkwright Digital GmbH Kenan Buhić, IT project manager at Arkwright Digital GmbH, studied attention metrics at WHU –...