It’s Time for Creative to Answer to ROI
If you ask CMOs if they are interested in measuring the ROI of their creative, all will say “yes.” If you ask them what tools they use, you’ll make those CMOs...
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales
The betting and fantasy sports advertising landscape has exploded, with companies spending $434.4 million on national TV ads last year. Key Takeaways >25% of ads...
Food Delivery Ads: Attention-Driven Creative Boosts Sales by 13.5%
Every day, consumers globally decide whether to make their own meals or order takeout or delivery from an area restaurant or ghost kitchen. Delivery aggregators and...
Verify Demo: Revolutionizing Survey Quality with Responsible AI
As VP of Product at Realeyes, I'm excited to showcase Verify — our groundbreaking solution transforming survey quality.
Manage Social Video Advertising to Business Outcomes (Not VTR)
Social video platforms thrive on engagement, though advertisers need more than likes and views. Balancing platform metrics with sales-validated Attention data is...
In-Store Scenes in Ads Drives 3% Sales Impact for US Retailers
Capturing and maintaining consumer attention is paramount to retailers’ ability to drive sales and build brand loyalty. Creative is the largest single driver of...
Lessons from Bud Light’s Super Bowl Teaser
In recent years, Bud Light found itself in the middle of a culture war, which led to depressed sales and a rethinking of strategy. Their 2025 Super Bowl ad preview...
Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes
AI is accelerating advertising’s expansion from “trading in impressions” to “trading in “outcomes.” And the winning formula for advertising outcomes is effective...
How Nike's AdAge Ad of the Year Could Capture More Attention
AdAge recently announced its 25 ads of the year, with Nike’s Sunshine coming in at number one. Similar to recent Nike ads, it demonstrates how runners persevere...