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Data Quality Pledge Gaining Momentum

Mihkel Jäätma

Mihkel Jäätma

May 16
2 minute read
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CreativeX and Realeyes Join Forces to Launch AttentionX 

AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot integrated solution...

Anna Estlund

Navigating the Attention Trail

Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its...


Panels are Failing to Combat Fraud Effectively

This is a series of blogs that explain how Realeyes’ Verify is the solution to fix a broken survey industry.

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Billion-Dollar Decisions at Risk: The Alarming Rise of Survey Fraud

Every year, brands spend billions of dollars on market research, aiming to understand consumer sentiment about issues at large or to know specific customer...

Tom Roach

Attention Strengthens Advertisers’ Contract with Audiences

Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves advertising effectiveness. He spoke to Realeyes about why attention...

Helping Advertisers See the Bigger Picture of Attention

Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career....

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Kantar and Realeyes Join Forces to Fix Survey Fraud

In an era where survey results fuel $1 trillion in business decisions, ensuring the integrity of survey data is incredibly important. But the rise of generative AI...

Mercedes Riofrio

The Trinity of Attention: Context, Emotional Response & Distinction

Mercedes Riofrio, global research manager at Seedtag, spoke with Attention Leaders about how attention helps advertisers dig deeper into how users behave, why it’s...

Parvati Vaish

Attention is All About Delivering Value

As attention matures, advertisers are looking to their media partners to help them navigate this landscape. Parvati Vaish, SVP, Director of Analytics at Havas Media...