COVID-19 and Brands On Trial

Company, Research, Events

In this period of COVID-19, it is crucial for brands to know what is the right way to connect with their consumers and when is the right time to sell.

The Clear Line Between Facial Coding and Facial Recognition

Technology

People often confuse and conflate “facial coding” with “facial recognition.” 

COVID-19 Public Service Announcements Struggle to Engage

Case study

As COVID-19 drives uncertainty, anxiety and sickness across the world, one would hope that TV public service announcements (PSAs) from major government and health...

Amid COVID-19 Crisis, Smiles Drop 32%

Research

During a sustained global crisis, people go through a sequence of psychological stages, like ensuring their safety and security, then processing the meaning of the...

First Covid-19 Auto Video Ads Reveal Appetite for Brand Reassurance

Case study

How do you sell cars during a global pandemic? That surely is one of the toughest questions facing every auto manufacturer now. Of course, every marketer is asking...

Short-Form Video In An Age of Distraction

Research

Hopefully, the Coronavirus pandemic will pass quickly and with minimal harm. Either way, we’re accelerating into a new age of consumer distraction and shorter...

Realeyes Expands Globally As Market for Emotion AI Accelerates

Company

New Executives Join to Meet International Demand as Realeyes Adds New Customers, Products and Applications

Why CMOs Are Blind to 90% of Their Content Experience

Product

It is best practice -- and common -- for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV...

See which brand ads smashed it at Super Bowl LIV

Case study

Attention and emotion measures reveal propensity for advertising creative to drive impact of paid media investment