CreativeX and Realeyes Join Forces to Launch AttentionX
AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot integrated solution...
Navigating the Attention Trail
Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its...
Panels are Failing to Combat Fraud Effectively
This is a series of blogs that explain how Realeyes’ Verify is the solution to fix a broken survey industry.
Billion-Dollar Decisions at Risk: The Alarming Rise of Survey Fraud
Every year, brands spend billions of dollars on market research, aiming to understand consumer sentiment about issues at large or to know specific customer...
Attention Strengthens Advertisers’ Contract with Audiences
Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves advertising effectiveness. He spoke to Realeyes about why attention...
Helping Advertisers See the Bigger Picture of Attention
Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career....
Kantar and Realeyes Join Forces to Fix Survey Fraud
In an era where survey results fuel $1 trillion in business decisions, ensuring the integrity of survey data is incredibly important. But the rise of generative AI...
The Trinity of Attention: Context, Emotional Response & Distinction
Mercedes Riofrio, global research manager at Seedtag, spoke with Attention Leaders about how attention helps advertisers dig deeper into how users behave, why it’s...
Attention is All About Delivering Value
As attention matures, advertisers are looking to their media partners to help them navigate this landscape. Parvati Vaish, SVP, Director of Analytics at Havas Media...