Reddit's AI Acquisition Proves Importance of Creative Data in Media
The recent acquisition by Reddit of Memorable AI demonstrates how much importance leading publishers are placing on performance data about ads – not simply the media...
Realeyes Unveils Revolutionary AI-Powered Heatmaps Technology
Heatmaps have long been an integral part of the advertising industry, especially attention measurement. From website measurement to tracking ads, marketers have...
Three Steps to Success with Attention AI
This article is the third part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...
Putting Synthetic AI Attention Measurement at the Center of Everything
This article is the second part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...
The Path to Sales Lift Through Attention AI
This article is the first part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...
PreView Debuts New Contexts, Updated Dashboard Features, and Heatmaps
Realeyes PreView, the world-leading ad effectiveness solution, is a longstanding solution for leading advertisers, agencies and research partners.
Attention’s Big Moment Arrives in Japan
Dentsu Senior Director Joshua Grant spoke with Attention Leaders about the importance of attention globally. He discussed: Why attention is becoming big in Japan How...
Media Attention Leaders Comment on the Role of Creative Attention
Adelaide and Impact Media CEO discuss and praise Realeyes Synthetic AI that predicts audience attention and provides real-time feedback.
Quick Service Restaurant Ads Tested in an Instant for Viewer Attention
We tested 15 recent QSR ads using our PreView Synthetic Testing API, which employs models trained on Realeyes database of 17mn viewers of 85k ads. Each ad is given a...