PreView Debuts New Contexts, Updated Dashboard Features, and Heatmaps
Realeyes PreView, the world-leading ad effectiveness solution, is a longstanding solution for leading advertisers, agencies and research partners.
Attention’s Big Moment Arrives in Japan
Dentsu Senior Director Joshua Grant spoke with Attention Leaders about the importance of attention globally. He discussed: Why attention is becoming big in Japan How...
Media Attention Leaders Comment on the Role of Creative Attention
Adelaide and Impact Media CEO discuss and praise Realeyes Synthetic AI that predicts audience attention and provides real-time feedback.
Quick Service Restaurant Ads Tested in an Instant for Viewer Attention
We tested 15 recent QSR ads using our PreView Synthetic Testing API, which employs models trained on Realeyes database of 17mn viewers of 85k ads. Each ad is given a...
Synthetic AI Attention Tests Industry Leading Ads
We used our PreView Synthetic Testing API Demo to test various trending ads and demonstrate how Realeyes AI instantly measures attention. The demo provides a...
The 'Synthetic' Future of Ad Testing is Here
Throughout our history, Realeyes has combined human creative testing with advanced technology, including artificial intelligence and machine learning, to parse...
How Attentive Ads are a Great Predictor of Sales Lift
A study by eye square, utilizing Realeyes attention measurement technology, found that attention on vertical video is a great predictor of future purchases on Amazon.
How Face Verification Will Save Advertisers Billions in Flawed Spend
Realeyes is on a mission to improve consumer data quality, which we believe will fix flawed decisions coming from 40%+ fake data that has historically been too...
Realeyes’ PreView Attention Tech Featured in ARF Attention Validation
Creative is the largest driver of business outcomes, including sales. It is responsible for 69% of success, according to the Advertising Research Foundation (ARF)....