LinkedIn Head of Media: You Must Have an Attention Strategy
“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...
Mars, GSK Approach to Attention Highlights at ICOM Roundtable
Brands and measurement providers shared how attention measurement is the metric of the future at both the ICOM Summit Roundtable - Business Case for Attention and...
Debate to Define Attention Continues at Attention Council CIMM Salon
The Attention Council recently held the Inaugural Coalition for Innovative Media Measurement (CIMM) Salon, where members shared their approaches to attention metrics...
Presenting Award-Winning Attention Measurement Tool at MAD//Fest
"ATTENT!ON, ATTENT!ON, ATTENT!ON" the bear cries from this year’s MAD//Fest. Attention is on every advertiser’s agenda, which is why Realeyes is proud to be part of...
Realeyes Launch Partner in Teads Attention Program
Teads announced at Cannes the launch of its Attention Program, which features creative and attention quality metrics from Realeyes and provides clients with...
Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award
Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.
Realeyes & TVision Partner to Expand Full Suite of Attention Metrics
Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer...
Mars and Realeyes Recognized by ANA for Marketing Data Strategy
Realeyes, along with our partner Mars, Inc., is proud to be named with honorable mention and among the top five entrants for the 2022 ANA ECHO Marketing Data...
Distinguished Ad Leaders Form Realeyes’ Attention Advisory Board
One of the best ways to improve advertising and customer experience is by harnessing attention metrics. Attention is both predictive and a prerequisite for any...