Optimizing for Attention Drives Brand Lift

Product

Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.

Halloween is an Untapped Opportunity for Candy Brand Advertising...

This past weekend, a sizeable portion of the world began celebrating Halloween. And while the pandemic is still a constant threat, the availability of vaccines means...

Former Google Exec Dave Fall joins Realeyes as Chief Product Officer

Company

We are excited to announce that Dave Fall has joined Realeyes as Chief Product Officer He will lead Realeyes’ overall product strategy and operations, including its...

Mars Leads the Way on CPG Measurement

Product

Pre-testing, the online surveys and polls that ask people their impressions of ads, rarely tell the whole story and often can tell the wrong story. Monitoring and...

Realeyes Presentation at the ARF [WATCH]

Events

As our VP of marketing Max Kalehoff wrote in his recent Forbes piece, the growing attention to attention is great for the advertising industry. That’s why he was...

Why Creatives Must Start Paying Attention to Attention

Company, Product

What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are not persuaded or entertained. That’s why we...

Realeyes Wins SaaS Awards Newcomer Honor

Company, Product

We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that we...

Revisiting COVID Vaccination PSA Effectiveness as School Opens Up

Product

When we released our Vaccine Ad Report in June, there was a little bit of optimism that come the beginning of the 2021 school year, the world would collectively be in...

Dell Technologies, Realeyes discuss attention and emotion AI

Technology

We were pleased to be featured in a Dell Technologies story about attention and artificial emotional intelligence (AEI), the field we are pioneering. The author nailed...