Helping Advertisers Solve the Attention Puzzle
Playground XYZ CEO Rob Hall spoke to Attention Leaders about how attention success varies by environment, how it needs to be tied to business outcomes, and how...
Attention Measurement’s Global Footprint
With nearly 1/3rd of the big six agency billings, GroupM has huge influence on how clients advertise. Simon Thomas, Global Director - Audiences Research and Media...
Key Insights From the I-COM Attention Forum Series
I-COM established its Attention Forum in 2022 to produce compelling discussions about the latest opportunities and challenges in attention measurement. The forum...
Why Realeyes Holds SOC2 Certification & What It Means for You
In an age where data is the lifeblood of businesses, trust and security are paramount. As a data company, we understand the critical importance of safeguarding your...
The Tremendous Opportunity in Attention Measurement
Ethan Rapp just wrapped up a 10-month project at the ARF where he was responsible for cataloguing the full suite of attention providers. He shared what he learned in...
Let the Attention Data Tell the Story
Sam Mansour is senior manager, product management at Oracle, has witnessed the significant changes in advertising metrics from the publisher, creative, media and...
Moving Beyond Viewability to Focus on Consumer Engagement
Snap’s Hannah Richardson has prioritized marketing effectiveness throughout her career in the marketing, PR and advertising industries. She is now group manager,...
Moving Towards an Attention Revolution in Advertising
Thaer Namruti, EVP Global Data and Technology, Publicis Groupe has been involved in advances in attention measurement for many years, having witnessed the birth of...
From Engagement to Conversion: The Role of Attention in Advertising
Irina Dzyubinsky, CPO at Mediaprobe, discussed the expanding landscape of attention providers, why measuring emotion is so important, what needs to happen to create...