Attention Data API for Predicting In-Market Video Ad Performance

Company, Product

Our patented video attention prediction system, PreView, has steadily gained momentum since its launch in Fall of 2020.

Critics Favor Low-Performing Ads for their “Top Rank” Lists

Research

Critics’ picks versus people’s choice awards always illuminate the differences among what is popular, what is interesting to insiders, and what is important based on...

Realeyes Wins AI Excellence Awards for Attention Measurement Solution

Company, Product

We’re proud to announce that our flagship ad -testing product PreView was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence ...

Realeyes Attention Measurement for Video Advertising Achieves...

Research

More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer...

TikTok UGC and Brand Videos Outperform Other Ad Formats In Driving...

Research

The popularity of TikTok is surging thanks to the app’s ability to empower people to create, share and discover highly engaging video content. As users of the app...

Super Bowl LV Ads Lose Attention, Media Costs Rise

Research

With a global pandemic and a divisive political climate, Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the...

Super Bowl LV Live Ad Tracker for Attention Using Emotion AI

Research

4From the first to the last ad of the game, each spot released in the field is rated by its performance to Capture, Retain and Encode audience attention using PreView.

The Best Super Bowl Ads for Audience Attention 2018 - 2020

Research

All eyes are on the Super Bowl. The biggest network TV event of the year claimed 102 million viewers in 2020 at a cost of $5.6 million per 30-seconnd spot. But are...

Radically Boost Video Attention by Using a Happy-Frame Thumbnail

Research

By Jasmine Yang, PhD Student at Columbia Business School The internet has drastically reduced barriers to the distribution of videos through a variety of online video...