Halloween

5 Unintentionally Creepy Children’s Ads That'll Ha...

It’s Halloween. A time to dress up, overdose on sugary treats and scare ourselves and our loved ones...

By David Waterhouse on Oct 30, 2018

Halloween

Halloween 2018: The Scariest Ads Of All Time

Halloween is here - hooray! Yes, that annual event when the entire family celebrate everything that ...

By Colin Pye on Oct 23, 2018

Research

Measuring the Emotional Impact of Branded Storytel...

The biggest challenge facing marketers these days is not getting their message out – it’s being hear...

By Colin Pye on Oct 19, 2018

Attention

How AI Can Help Brands Be Heard In The Age Of Dist...

The other weekend I caught myself juggling between six different connected devices at the same time.

By David Waterhouse on Oct 10, 2018

Attention

New AI-Powered Metric Tells Brands How Much Attent...

Advertisers can now find out how much attention their ads will attract before they are launched than...

By David Waterhouse on Oct 03, 2018

Case study

5 AI-Powered Insights About Nike's Kaepernick Ad T...

By Colin Pye on Sep 18, 2018

Case study

What Happened When We Tested Some Of The Greatest ...

Finding something decent to watch on the telly can be challenging. But while channel-hopping the see...

By Colin Pye on Aug 01, 2018

Research

Mobile Video Viewers More Emotional and Engaged Th...

People who watch videos on their mobile devices are more likely to have an intense emotional reactio...

By Colin Pye on Jul 24, 2018

Company

Former AOL And MediaMath Director Rob Blake Joins ...

Martech pioneers Realeyes - which uses emotional AI software to help advertisers such as Coca-Cola a...

By David Waterhouse on Jul 02, 2018

Company

Realeyes Shortlisted For Europa Award

Realeyes has been shortlisted for a Europa award. The tech company, which uses emotional AI softwar...

By David Waterhouse on Jun 22, 2018

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