Critics’ picks versus people’s choice awards always illuminate the differences among what is popular, what is interesting to insiders, and what is important based on...
We’re proud to announce that our flagship ad -testing product PreView was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence ...
More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer...
The popularity of TikTok is surging thanks to the app’s ability to empower people to create, share and discover highly engaging video content. As users of the app...
With a global pandemic and a divisive political climate, Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the...
4From the first to the last ad of the game, each spot released in the field is rated by its performance to Capture, Retain and Encode audience attention using PreView.
All eyes are on the Super Bowl. The biggest network TV event of the year claimed 102 million viewers in 2020 at a cost of $5.6 million per 30-seconnd spot. But are...
By Jasmine Yang, PhD Student at Columbia Business School The internet has drastically reduced barriers to the distribution of videos through a variety of online video...
