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Three Steps to Success with Attention AI

Max Kalehoff

Max Kalehoff

September 26
1 minute read
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Putting Synthetic AI Attention Measurement at the Center of Everything

This article is the second part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...

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The Path to Sales Lift Through Attention AI

This article is the first part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...

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PreView Debuts New Contexts, Updated Dashboard Features, and Heatmaps

Realeyes PreView, the world-leading ad effectiveness solution, is a longstanding solution for leading advertisers, agencies and research partners.

Joshua Grant

Attention’s Big Moment Arrives in Japan

Dentsu Senior Director Joshua Grant spoke with Attention Leaders about the importance of attention globally. He discussed: Why attention is becoming big in Japan How...

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Media Attention Leaders Comment on the Role of Creative Attention

Adelaide and Impact Media CEO discuss and praise Realeyes Synthetic AI that predicts audience attention and provides real-time feedback.

Quick Service Restaurant Ads Tested in an Instant for Viewer Attention

We tested 15 recent QSR ads using our PreView Synthetic Testing API, which employs models trained on Realeyes database of 17mn viewers of 85k ads. Each ad is given a...

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Synthetic AI Attention Tests Industry Leading Ads

We used our PreView Synthetic Testing API Demo to test various trending ads and demonstrate how Realeyes AI instantly measures attention. The demo provides a...

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The 'Synthetic' Future of Ad Testing is Here

Throughout our history, Realeyes has combined human creative testing with advanced technology, including artificial intelligence and machine learning, to parse...

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How Attentive Ads are a Great Predictor of Sales Lift

A study by eye square, utilizing Realeyes attention measurement technology, found that attention on vertical video is a great predictor of future purchases on Amazon.