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Why Creatives Must Start Paying Attention to Attention

Keith O'Brien

Realeyes Wins SaaS Awards Newcomer Honor
We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that...

Revisiting COVID Vaccination PSA Effectiveness as School Opens Up
When we released our Vaccine Ad Report in June, there was a little bit of optimism that come the beginning of the 2021 school year, the world would collectively be...

Dell Technologies, Realeyes discuss attention and emotion AI
We were pleased to be featured in a Dell Technologies story about attention and artificial emotional intelligence (AEI), the field we are pioneering. The author...

Realeyes Study Determines Which Sports Drive the Highest Emotional Response
Billions of people around the globe watch a variety of sports, but which ones truly capture the emotion of the most people? We were happy to use our Emotion...

In This Time of Crisis, Faces Matter
We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from...

Emotion AI Reveals Which U.S. Democratic Candidate is Resonating Best with Voters
Ahead of the third U.S. Democratic Primary Debate, a new study from AI company Realeyes measures viewers’ reactions to videos of candidates Senator Kamala Harris and...

We tested the Best Social Videos by Digiday, with Surprising Results!
Digiday announced the winners of the Digiday Video Awards. One category in particular, Best Social Video, drew a wide range of creative work, highlighting everything...

Coca-Cola 'It's Beautiful'... Yeah, But Did it Work?
Super Bowl without a Coke ad is like Wimbledon without rain. As one of the most loved brands in the world, fans now expect it to be entertained by its advertising...

Ads Whose Brand DNA Triggers Emotion, Always Wins
We have all been seeing and hearing so many points of view on Super Bowl advertising. And rightly so. With a 111.5 million captive audience, the Super Bowl is...