Former Google Exec Dave Fall joins Realeyes as Chief Product Officer

We are excited to announce that Dave Fall has joined Realeyes as Chief Product Officer He will lead Realeyes’ overall product strategy and operations, including its...

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Mars Leads the Way on CPG Measurement

Pre-testing, the online surveys and polls that ask people their impressions of ads, rarely tell the whole story and often can tell the wrong story. Monitoring and...

ARF Aidience xScience with Max Kalehoff

Realeyes Presentation at the ARF [WATCH]

As our VP of marketing Max Kalehoff wrote in his recent Forbes piece, the growing attention to attention is great for the advertising industry. That’s why he was...

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Why Creatives Must Start Paying Attention to Attention

What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are not persuaded or entertained. That’s why we...

Realeyes Wins SaaS Awards Newcomer Honor

We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that...

School bag with a Covid-19 mask

Revisiting COVID Vaccination PSA Effectiveness as School Opens Up

When we released our Vaccine Ad Report in June, there was a little bit of optimism that come the beginning of the 2021 school year, the world would collectively be...

Realeyes CEO Mihkel Jäätma

Dell Technologies, Realeyes discuss attention and emotion AI

We were pleased to be featured in a Dell Technologies story about attention and artificial emotional intelligence (AEI), the field we are pioneering. The author...

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Realeyes Study Determines Which Sports Drive the Highest Emotional Response

Billions of people around the globe watch a variety of sports, but which ones truly capture the emotion of the most people? We were happy to use our Emotion...

In This Time of Crisis, Faces Matter

We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from...