Alex Collmer - VidMob

Creative Attention Even More Important in a Post-ATT World

VidMob Founder and CEO Alex Collmer is a strong advocate for the importance of creative attention measurement. He discussed how a post-ATT world only enhances...

Gian LaVecchia

Attention Needs Standardization for Its Next Great Leap

In a lengthy advertising career, Gian LaVecchia, Managing Director, Americas at DoubleVerify, has seen the industry go through many changes. But he’s very bullish...

Joanne Leong - Dentsu

Attention is the Remedy to Ad Overload

Joanne Leong, global head of planning at Dentsu, sat down with Realeyes to discuss Dentsu's approach to creative and media attention, advise brands just starting...

J Brooks, CEO & Founder of Glassview

Harnessing Attention for Good

J. Brooks founded video advertising platform GlassView almost nine years ago after working at Morgan Stanley and Conde Nast, where he executed the majority of US...

Super Bowl LVII

Super Bowl LVII Ads Drove 16% More Audience Reactions Than Last Year

On Super Bowl Sunday, two unlikely partners (GM and Netflix) came together to share a Super Bowl spot with Will Ferrell. Cycling through various Netflix shows and...

Yan Liu - TVision

Why CTV is the Perfect Place to Experiment with Attention Measurement

TVision’s Liu discusses what clients want from attention metrics, attention measurement’s big opportunity with CTV, and shares results from a Realeyes-TVision study...

Budweiser Ad - The World is Yours to Take

World Cup Ad Using Suspense & Humor Increased Attention by 35%

The 2022 FIFA World Cup keeps breaking audience records for the sport globally, included here in the US with the England v. US match being the most-watched soccer...

Peak attention created by dramatic tension

World Cup Promos Driving Above Average Attention, Emotional Response

The World Cup taking place in the winter is a once-in-a-lifetime occurrence, but broadcasters NBC Universal and Fox are not complaining; viewership is way up and the...

Sorin Patilinet

Attention as a Proxy for Business Outcomes

Sorin Patilinet, Senior Director Consumer Insights at Mars Inc., is one of the most vocal proponents for attention from the client-side. We’ve been fortunate to work...