Former Google Exec Dave Fall joins Realeyes as Chief Product Officer
We are excited to announce that Dave Fall has joined Realeyes as Chief Product Officer He will lead Realeyes’ overall product strategy and operations, including its...
Mars Leads the Way on CPG Measurement
Pre-testing, the online surveys and polls that ask people their impressions of ads, rarely tell the whole story and often can tell the wrong story. Monitoring and...
Realeyes Presentation at the ARF [WATCH]
As our VP of marketing Max Kalehoff wrote in his recent Forbes piece, the growing attention to attention is great for the advertising industry. That’s why he was...
Why Creatives Must Start Paying Attention to Attention
What makes a successful ad? Attention. And all the targeting in the world won’t matter if the people who view the ad are not persuaded or entertained. That’s why we...
Realeyes Wins SaaS Awards Newcomer Honor
We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that...
Revisiting COVID Vaccination PSA Effectiveness as School Opens Up
When we released our Vaccine Ad Report in June, there was a little bit of optimism that come the beginning of the 2021 school year, the world would collectively be...
Dell Technologies, Realeyes discuss attention and emotion AI
We were pleased to be featured in a Dell Technologies story about attention and artificial emotional intelligence (AEI), the field we are pioneering. The author...
Realeyes Study Determines Which Sports Drive the Highest Emotional Response
Billions of people around the globe watch a variety of sports, but which ones truly capture the emotion of the most people? We were happy to use our Emotion...
In This Time of Crisis, Faces Matter
We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from...